About GrowthSchool
GrowthSchool is an online educational platform offering courses and workshops on various professional skills.
Founded by Vaibhav Sisinty, known for his expertise in growth hacking and digital marketing, the platform aims to equip professionals and entrepreneurs with actionable skills to grow their careers and businesses.
They are a community-driven live learning platform bridging the gap between industry demands and traditional academic curricula through their cohort-based programs. These programs are designed to quickly equip learners with job-relevant skills, ensuring they are immediately employable.
Key Features Used:
- User Segmentation
- Triggers
- Journeys
Company’s Objectives
GrowthSchool’s objective was to improve the lifetime value (LTV) of its existing users. To achieve this, it sought to leverage a marketing automation platform to build targeted segments and deliver relevant messaging, encouraging learners to engage with its hero product—its most popular webinars.
By doing so, they aimed to enhance the overall user experience and retention through personalized communication.
GrowthSchool’s Challenges In Driving The Objective
- The need for a unified platform to centralize messaging and deliver transparent metrics for data-driven decision-making.
- Determining which audience to target with specific webinars was a significant challenge, requiring trial and error.
- Identifying individual interests and preferences to personalize messaging was difficult.
- Building a funnel for other properties was hindered by the lack of a unified marketing automation platform.
Collaborating with the WebEngage Startup Program
GrowthSchool first discovered WebEngage through a guest session led by one of its leaders. This introduction sparked their interest in WebEngage’s marketing automation capabilities.
The WebEngage Startup Program was pivotal in kick-starting their retention marketing efforts. The perks and benefits, including free credits, helped them initiate and test various campaigns without significant upfront investment.
WebEngage’s comprehensive platform stood out for them because it could consolidate user messaging across channels—email, WhatsApp, and more. The Journeys feature and omnichannel communication capabilities helped GrowthSchool simplify user engagement.
Overall Impact
25% boost in webinar attendance, directly impacting their revenue.
The Way Forward with Growth School
- From a product-level lens: Growth School looks to increase its email open rates and engagement through targeted campaigns and personalized messaging.
- It also aims to leverage advanced features like RCS (Rich Communication Services) to elevate user experience and interaction.
- On a company level: They want to focus on better user engagement, growth, and development initiatives to drive business success.
- And also optimize their customer lifetime value (LTV) while improving communication quality, user retention, and overall experience.
We wish them all the best, and hope to be there for all their future endeavors.
