About Goibibo
Goibibo is one of India’s leading online travel companies, providing a comprehensive platform for booking flights, hotels, buses, trains, and much more. With a customer-centric approach, Goibibo aims to simplify travel planning and booking through technology-driven solutions that deliver personalized and seamless user experiences.
As a trusted name in travel, Goibibo leverages data and automation to address customer drop-offs and boost conversion rates across its platforms.
Cracking the Booking Funnel
- Users exploring hotel options show high intent — a critical window to deliver timely, personalized nudges.
- Traditional push or SMS has limited scope, creating an opportunity to deliver deeper, more contextual and human-centered communication
- With WebEngage’s journeys and TrueFan’s AI-led videos, Goibibo delivered personalized communication—where users were most active: WhatsApp.
- The result? A 7.5% increase in hotel bookings through automated, scalable, and hyper-personalized journeys.
Want to see how they did it?
👉 Download the full Impact Story (PDF) — or just keep scrolling to read it all below.
The Plan of Action
- Reignite Interest | Reignite interest & engagement among users who dropped off after browsing hotel pages.
- Build Connection | Go beyond generic retargeting—build emotional connection using hyper-personalized, celebrity-led AI videos.
- Add Context | Bring context to personalization—use user-specific inputs like name and destination to boost recall.
- Convert Users | Nudge users back into the funnel through high-converting WhatsApp journeys powered by real-time video content.
- Scale Automation | Automate the entire flow—no manual effort, just dynamic personalization at scale.
How the Plan Came Together
Goibibo implemented a personalized video campaign strategy, powered byWebEngage’s dashboard, and TrueFan’s AI video generation.
- Real-Time Funnel Triggering: After a user dropped off a hotel detail page without booking, WebEngage immediately identified this behavior and triggered a re-engagement journey. This immediate activation reduced the time gap between drop-off and re-engagement, helping preserve user intent.
- Dynamic Data Enrichment: WebEngage collected and transmitted dynamic user attributes—such as name, destination, and hotel preferences—to TrueFan. This enabled the creation of hyper-personalized AI-generated videos, ensuring the communication felt timely, relevant, and user-specific.
- Smart Journey Orchestration on WhatsApp: WhatsApp was chosen as the lead channel due to its high open and response rates. WebEngage activated a personalized journey on WhatsApp, setting up the structure for contextual retargeting using rich media.
- Automated API Integration: WebEngage called TrueFan’s API to dynamically fetch a personalized, AI-generated celebrity video—based on user details like name and destination. This eliminated manual effort, enabling the campaign to run at real-time scale.
- Precision Analytics: With journey-level analytics, WebEngage provided detailed analytics that tracked every step of the journey—from video views to click-throughs and eventual bookings. These insights helped iterate and optimize the journey for even better results.
The Final Output
Here, the integration between WebEngage and TrueFan’s AI video generation creates a personalization engine for Goibibo’s re-engagement strategy on WhatsApp, including first name personalization.
Overall Impact
From our Growth Consultants
“The execution velocity with Goibibo was remarkable. Their use of WebEngage’s Catalog and hyper-personalization showed how retention and marketing tech can create magic when in sync.”
Pratham Kohli | Growth Consultant, WebEngage
