About CollegeDekho
CollegeDekho is one of India’s leading higher education platforms, helping students navigate college discovery, entrance exams, and applications. With a vast product portfolio and 200M+ annual sessions, CollegeDekho connects student ambition with college admissions at scale.
The Problem at a Glance
- Improve conversion from lead generation to application to enrollment
- Reduce manual follow-ups with automated and optimization of user journeys, and with timely, personalized nudges
- Re-engage users marked as “Not Interested”
- Build personalized journeys across user intent, stage, and interest
Want to see how they did it?
👉 Download the full Impact Story (PDF) — or just keep scrolling to read it all below.
WebEngage In Action
Use Case 1: Re-Engaging ‘Not Interested’ Users with Lead Segmentation
CollegeDekho used WebEngage to build multi-stage journeys targeting users marked as “Not Interested.” Here’s how:
- P0 – CAF Payment Failed
- High-priority leads with failed payment attempts.
- P1 – CAF Payment Pending
- Users who initiated but haven’t completed payment.
- P2 – Campus Visit Requested
- Users showing high intent by requesting a campus visit.
- P3 – Course Added to Cart
- Engaged users who have added a course to their cart.
- P4 – College Shortlisted
- Users actively comparing and considering colleges.
- P5 – Others
- Broader segment to trigger AI-driven college recommendations based on behavioral data.
– CAF (Common Application Form)
Dual-Layered Personalization
CollegeDekho adopted a hybrid personalization strategy that leverages both user attributes and event-based data:
- User-based: Name, location, and interest area
- Event-based (via Catalog): Dynamic college names, brochures, placement stats, scholarship info triggered in real-time. The institute name was dynamically fetched based on the College ID linked to the user’s recent action.
CTA Personalization Campaigns included high-intent CTAs like:
- Download Brochure
- Placement Reports
- Latest Updates from Selected Colleges
- Scholarship Opportunities
This hybrid approach ensured relevance, context, and clarity at every step.
Use Case 2: Fallback Handling
WebEngage enabled unified fallback logic within journeys:
- Email & SMS sent in the same campaign
- Conditional logic auto-switched messages when college data wasn’t available
- No manual drop-offs—just graceful transitions with personalized backups
Fallback Logic Example (Email)
Fallback Logic Example (SMS)
If college data exists, SMS sent template id : 1107900000033100010
{% else %}
If college data does not exist, it outputs: 1107900000030000004
{% endif %}
Overall Impact
From our Growth Consultant
“The 0.6% to 17.9% jump isn’t just a stat—it’s proof that user-centric, data-backed journeys work. CollegeDekho’s clarity and collaboration made this one of the most fulfilling partnerships we’ve had.”
Nikita Agarwal | Growth Consultant, WebEngage
TL;DR
If personalization still feels optional to you—this should change your mind:
CollegeDekho went from 0.6% to 17.9% application conversions in one academic year. No new product. Just better journeys.
