Everything you wish to know about user behaviour starts with Event Analytics. We have rebuilt Event Analytics for teams that want to dig deeper, compare smarter, and answer questions faster. The new experience unlocks these capabilities for you…
- Split your analysis by event or user attributes; compare these splits side-by-side in the same viewport
- Choose flexible reporting windows (and presets); compare with a similar period in the past
- Pin and Monitor any metric on the Event Analytics screen to your daily Dashboards
- Say hello to Formulas
Forumlas help you create a completely new business metric using aggregates and derivations. You can now easily measure and monitor metrics like Average Order Value (AOV), Lifetime Value (LTV) etc.
