Harshita Lal
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Product Marketing Manager, WebEngage
Harshita is a product marketing professional with 4+ years of experience in creating content that captures attention and helps brands connect with their audiences. Her expertise lies in storytelling, communication, and product positioning. Outside of work, she enjoys café-hopping, binge-watching shows, and exploring new places.
Articles by Harshita Lal
7 Mins Read
14th January, 2025
Personalization is no longer a luxury—it’s an expectation. 71% of consumers now expect personalized …
3 Mins Read
7th January, 2025
Picture this: A shopper lands on your website, searching for a white formal shirt. The exact match i…
3 Mins Read
23rd December, 2024
Ever feel like your campaigns could use a little more magic? Well, here’s a fun fact: the right pers…
6 Mins Read
12th December, 2024
For marketers in the B2B SaaS world, automation is everything. In fact, 74% of marketers agree that …
6 Mins Read
28th November, 2024
As a marketer, keeping up with fast-changing user behaviors can feel like a never-ending task. Manua…
3 Mins Read
27th November, 2024
Are you trying your best to make your customers feel seen and heard?
We heard you loud and clear! T…
