Unified lifecycle marketing framework fuels 250% improvement in engagement and conversion, unlocking new revenue streams across Metro, Mochi, and Fila.
Mumbai, 20th January 2026: WebEngage, a leading SaaS platform offering Customer Data and Engagement solutions, has partnered with Metro Brands Limited to drive a significant shift in digital engagement and business outcomes across its portfolio of brands — Metro, Mochi, and Fila.
Preceding to the partnership, Metro Brands faced a bloated top-of-funnel that wasn’t translating into meaningful end-funnel conversions. With WebEngage, the company implemented a unified lifecycle marketing framework that not only strengthened mid-funnel engagement but also converted customer intent into measurable revenue impact.
Today, 20% of total revenue is directly attributed to click-through engagement driven by WebEngage, showcasing how data-led personalization and automation can crack powerful business growth. The alliance has also delivered a 250% delta in performance compared to the universal control group, along with a sharp increase in website conversion rates and customer engagement, highlighting the scalability and effectiveness of the new engagement model.
With these outcomes, Metro Brands now aims to build on its success by focusing on increasing repeat purchase rates which is a key metric that has remained stagnant in recent years.
Commenting on the partnership, Avlesh, Co-founder & CEO at WebEngage, said, “This partnership serves as a great example of how brands can evolve beyond transactions to create truly meaningful relationships with their customers. At WebEngage, we believe the future of retail lies in understanding every aspect of a customer’s journey, blending data, empathy, and experience to create personalized moments that increase loyalty. Our work with Metro Brands showcases the power of lifecycle marketing done right, where technology becomes the crossing between brand purpose and customer connection.”
Alisha Malik, Whole-time Director at Metro Brands, added, “Metro Brands has always focused on elevating the customer experience, whether it is in-store, or online. Teaming up with WebEngage has enabled us to engage more deeply and intelligently with our consumers at every stage of their journey. We have joined hands with them to strengthen our ability, converting intent into loyalty, building lasting relationships, and unlocking sustainable growth across our brands.”
The collaboration reflects WebEngage’s promise to empower retail leaders to move from fragmented marketing efforts to data-driven, lifecycle-led growth, in turn, driving sustained engagement, loyalty, and business success in the digital age.
About WebEngage
WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.
Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, The Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce, Online Travel, Retail, Automobile, Financial Services, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, TU CIBIL, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.
For more information about WebEngage, visit https://webengage.com/
