Plans & Pricing

14 day free trial for each plan. No credit card required


10k Monthly Active Users
  • Events
  • Feedback Tickets
  • Notification Views
  • Survey Responses
  • Push Notifications
  • Emails
  • Text Messages
  • 100K Events
  • 50 Feedback Tickets
  • 1K Notification Views
  • 200 Survey Responses
  • 1K Push Notifications
  • 1K Emails
  • 500 Text Messages
$ 199 /month Billed Annually
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  • Includes:
  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email only support


50k Monthly Active Users
  • 1M Events
  • 500 Feedback Tickets
  • 10K Notification Views
  • 2K Survey Responses
  • 10K Push Notifications
  • 10K Emails
  • 5K Text Messages
$ 899 /month Billed Annually
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  • Solo plan features +
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support


100K Monthly Active Users
  • 5M Events
  • 2.5K Feedback Tickets
  • 50K Notification Views
  • 10K Survey Responses
  • 50K Push Notifications
  • 50K Emails
  • 25K Text Messages
$ 1499 /month Billed Annually
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  • Band plan features +
  • Advanced analytics
  • Frequency capping & DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support


>100K Monthly Active Users
  • 20M Events
  • 10K Feedback Tickets
  • 200K Notification Views
  • 40K Survey Responses
  • 200K Push Notifications
  • 200K Emails
  • 100K Text Messages
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  • Choir plan features +
  • Live view of segments & campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager


What are MAUs?

MAU (Monthly Active Users) refers to the count of unique users who were active on your website or app at least once in a month. The month here refers to the month of your billing cycle.

What are events?

Events are actions performed by your users on your app or website that are sent to WebEngage. Some examples of these events are: Purchased, Searched etc. For the purpose of pricing, we have assumed that a user on average will perform 30 events per month. In most cases, this is sufficient. If you think that there is a possibility that your users might exceed this usage, please contact our Sales team

Does the pricing above include cost of sending emails and SMS?

Emails and SMS campaigns created through WebEngage get delivered through Email Service Providers (ESPs) and SMS Service Providers (SSPs) such as Amazon SES, SendGrid, Mandrill, Netcore, Twilio, Plivo etc. Therefore, you will have to maintain a separate subscription with at least one ESP and SSP of your choice. WebEngage offers out-of-the-box configuration with most ESPs and SSPs. See the complete list of ESPs and SSPs available on WebEngage here and here. There is no separate cost to configuring these ESPs and SSPs in WebEngage. Delivery of campaigns through all other channels (Push, In-app, On-site, Web Push) is done by WebEngage itself. Cost associated with delivery through all the other channels is included in the pricing above.

What is your cancellation policy?

You can cancel your subscription at any time by emailing our Support team. Canceling your subscription will stop the auto-renewal of your subscription from the next billing cycle. Your existing subscription that you’ve already paid for will remain active till the end of the current billing cycle. For example, if you have paid for an annual subscription, your subscription will remain active till the end of that year even if you cancel your subscription. Also, please note that, WebEngage will not delete any data from your account for a period of 1 month from the cancellation date. In this time period, you can renew your subscription at any time.

What payment methods do you accept?

We accept payments by credit card (Visa, Mastercard, Discover and American Express) and PayPal. Payments for both these methods are processed through our payment gateway partner Invoice based billing is accepted only for customers on the Enterprise plan.

Will my data be safe?

We run comprehensive security checks and audits to ensure that our applications, databases and networks are secure so that our customer records are always protected. We also ensure that our systems are always up to date with the latest security updates.

How does the free trial work?

In a free-trial, all the features of the plan you chose are made available to you for a period of 14 days. You can choose to purchase a subscription any time during those 14 days or at the end of the trial period.

What happens after the free trial?

At the end of the free trial, you can choose to purchase a subscription. Also, please note that WebEngage will not delete any data from your account for a period of 1 month from the end of the trial. In this time period, you can renew your subscription at any time.

What if I cross usage limits during my billing cycle?

If you exceed your plan limits, we’ll notify you via email so that you can pay for the additional usage or upgrade your subscription. You will be charged on a pro rata basis for the additional usage.

Why do you only have annual subscription plans? Are there any monthly subscription plans?

We only have annual subscription plans. Putting together your retention strategy, executing it and seeing the results happens only over a longer duration of time. And you will be iterating on this strategy on almost a monthly or quarterly basis. Therefore, you will only be able to see value in WebEngage when you use the product over a sustained period of time. Bottom line - we want you to be successful and annual subscriptions are a step in that direction!

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