eXtra, Saudi Arabia’s fastest-growing retail brand, witnesses 33% increase in purchases through localized user engagement campaigns

The WebEngage Retention Operating System enables us to deliver localized content on the shopper’s preferred engagement channels and cut down our communication cost significantly.

Author Photo

Shahin Riaz
Head of Product, eXtra

  • Industry:

    E-commerce

  • Location:

    Saudi Arabia

    Quick Facts

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    Increase in purchases through cart abandonment campaigns

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    Of total revenue generated through cart abandonment campaigns

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    Shoppers placed an order through multi-lingual campaigns

About eXtra

eXtra is one of the leading and fastest-growing retail brands in Saudi Arabia. Established in 2003 by the United Electronics Company (UEC), eXtra offers all the leading international brand products and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances, and personal care products. 

The product range is supported by comprehensive after-sales services such as extended warranty, free home delivery, and installation services.

Today, eXtra caters to millions of shoppers and has over 45 stores across the Kingdom of Saudi Arabia, 2 stores in Bahrain, and 3 in Oman. 

Adopting the right retention platform that meets eXtra’s expectations

To provide an exceptional experience to millions of shoppers, eXtra decided to adopt WebEngage’s retention operating system to:

  • Get a unified view of each shopper
  • Segment shoppers based on their geography and behavior 
  • Engage shoppers across multiple channels & devices

Here’s a glimpse of some of the use cases implemented by eXtra using WebEngage. If you want to get detailed insights into eXtra’s success story, you must check out the detailed version. 👇

 

Goals

  • Improve product discovery and engage new visitors 
  • Nudge visitors proactively to add products to the cart
  • Convince abandoners to place the order

Challenges 

  • Granular segmentation and contextual communication at scale
  • Sending event-based engagement campaigns across channels 
  • Sending timely, segment-based communication across channels

Solutions 

Automated welcome campaigns to onboard new visitors

The Customer Success Manager (CSM) at WebEngage and the team at eXtra designed user engagement journeys using WebEngage’s Journey Designer to onboard new visitors. 

Acting upon the suggestion, the team at eXtra has been able to deliver automated and hyper-personalized welcome campaigns across multiple channels like Email, Web Push, and Mobile Push. And, provide instant value to its new shoppers.

Targeted, hyper-personalized communication at scale 

The team at eXtra wanted to understand abandoners’ browsing behavior to send them event-based campaigns, and effectively nudge them to add products to their cart. 

For this, eXtra created a journey using WebEngage’s Journey Designer to target abandoners’ who dropped off from the product page. And sent hyper-personalized mobile push notifications containing details based on shoppers’ behavioral history like product viewed and profile attributes. Thus driving mobile app engagement and transactions.

Data-driven, hyper-personalized communication at scale

To encourage cart abandoners to complete their purchase, eXtra created cart abandonment user journeys to track users’ actions across the web and mobile. With the help of hyper-personalized communication, they’ve been able to increase purchases and drive revenue. 

Result

The team at eXtra has been able to automate its user engagement initiatives and witness a significant increase in purchases through cart abandonment campaigns. They continue to deliver unparalleled shopping experiences at scale and drive business growth.

eXtra witnesses 33% increase in purchases | Case Study

eXtra witnesses 33% increase in purchases | WebEngage Case Study


Shahin Riaz

Shahin Riaz Head of Product, eXtra

The WebEngage Retention Operating System enables us to create personalized marketing strategies to make every communication more meaningful to users. With region-specific targeting, we are able to deliver localized content on the shopper’s preferred channels of communication and cut down our communication cost significantly.


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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