About eXtra
eXtra is one of the leading and fastest-growing retail brands in Saudi Arabia. Established in 2003 by the United Electronics Company (UEC), eXtra offers all the leading international brand products and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances, and personal care products.
The product range is supported by comprehensive after-sales services such as extended warranty, free home delivery, and installation services.
Today, eXtra caters to millions of shoppers and has over 45 stores across the Kingdom of Saudi Arabia, 2 stores in Bahrain, and 3 in Oman.
Adopting the right retention platform that meets eXtra’s expectations
To provide an exceptional experience to millions of shoppers, eXtra decided to adopt WebEngage’s retention operating system to:
- Get a unified view of each shopper
- Segment shoppers based on their geography and behavior
- Engage shoppers across multiple channels & devices
Goals
- Improve product discovery and engage new visitors
- Nudge visitors proactively to add products to the cart
- Convince abandoners to place the order
Challenges
- Granular segmentation and contextual communication at scale
- Sending event-based engagement campaigns across channels
- Sending timely, segment-based communication across channels
Solutions
Automated welcome campaigns to onboard new visitors
The Customer Success Manager (CSM) at WebEngage and the team at eXtra designed user engagement journeys using WebEngage’s Journey Designer to onboard new visitors.
Acting upon the suggestion, the team at eXtra has been able to deliver automated and hyper-personalized welcome campaigns across multiple channels like Email, Web Push, and Mobile Push. And, provide instant value to its new shoppers.
Targeted, hyper-personalized communication at scale
The team at eXtra wanted to understand abandoners’ browsing behavior to send them event-based campaigns, and effectively nudge them to add products to their cart.
For this, eXtra created a journey using WebEngage’s Journey Designer to target abandoners’ who dropped off from the product page. And sent hyper-personalized mobile push notifications containing details based on shoppers’ behavioral history like product viewed and profile attributes. Thus driving mobile app engagement and transactions.
Data-driven, hyper-personalized communication at scale
To encourage cart abandoners to complete their purchase, eXtra created cart abandonment user journeys to track users’ actions across the web and mobile. With the help of hyper-personalized communication, they’ve been able to increase purchases and drive revenue.
Result
The team at eXtra has been able to automate its user engagement initiatives and witness a significant increase in purchases through cart abandonment campaigns. They continue to deliver unparalleled shopping experiences at scale and drive business growth.
