About Azki
Azki is an online insurance aggregator redefining the insurance procurement experience. With a seamless platform for comparing and purchasing insurance from top providers, Azki simplifies the insurance journey, enhancing efficiency, reducing friction, and ultimately reshaping customer satisfaction in an ever-evolving landscape of uncertainty.
Mission & vision of the company
Mission: To become a friend who helps people to make the best choice by comparison.
Vision: Shifting all people’s shopping experience by comparison (or becoming a customer-oriented comparison platform that creates the best and most complete worry-free experience for people with any shopping behavior in any shopping space, whether online or offline.)
The Azki team prides itself on setting itself apart from its competitors, with:
- Transparent pricing,
- Comprehensive coverage details,
- User-friendly interface,
- Reliability
About the economy of the industry
The economic landscape in the online insurance aggregation industry is competitive, yet Azki maintains its leadership position. Given the mandatory third-party insurance, a significant portion of the industry’s sales are attributed to third-party policies. Despite the competitive environment, Azki’s innovative approach and market-leading position enable it to thrive within this dynamic sector.
Key Features Used:
- Journey Designer,
- SMS,
- Email,
- Custom Events
Azki’s Objectives
Before the Azki and WebEngage collaboration bore fruit, the team devised specific objectives to complete by utilizing WebEngage’s marketing automation and personalization capabilities.
- Their primary company-level objective was to increase revenue while simultaneously ensuring the company’s profitability was not compromised.
- They sought a marketing automation platform to enhance customer retention and engagement, specifically focusing on increasing referral friends to amplify word-of-mouth marketing and expand their new customer base.
- Their long-term goals included establishing Azki as a trusted leader in the online insurance aggregation space, fostering lasting customer relationships, and continuously innovating to meet evolving industry needs.
Company’s Challenges In Driving The Objective
What challenges was the team looking to solve with a marketing automation platform?
By implementing a marketing automation platform, the Azki team aimed to address several challenges, including increasing returning users, acquiring new users, boosting revenue, and streamlining communication efforts by providing a single solution for reaching out to individuals without concerns about reach limits, frequency capping, or DND hours.
To solve the objectives mentioned above, what were the challenges they faced?
- To achieve their objectives, the team encountered several challenges, including:
- The need to effectively engage and retain customers in a competitive market,
- Acquire new users amidst market saturation,
- Optimize revenue generation strategies while maintaining cost-effectiveness.
- Ensuring seamless communication across various channels while adhering to regulatory requirements posed significant hurdles.
Result?
The Way Forward with Azki and WebEngage
Moving forward, Azki focuses on enhancing growth and development at the company level. Their marketing efforts are geared towards increasing Gross Merchandise Value (GMV) and elevating the rate of returning users.
