Pickyourtrail, India’s biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement

The RFM feature on the WebEngage dashboard helps us analyze our travelers' behavior in depth. The platform enables us to automate our engagement campaigns thus saving 60% of man hours.

Author Photo

Sridhar Anantha
Head Analytics & Customer Retention, Pickyourtrail

  • Industry:

    Travel

  • Location:

    India

    Quick Facts

  • up symbol

    Increase in traveler engagement for email campaigns based on RFM analysis

  • checkmark symbol

    Man-hours saved

About Pickyourtrail

Pickyourtrail is India’s biggest online D-I-Y holiday booking platform that empowers travelers to curate customized holidays. The company was co-founded by Hari Ganapathy and Srinath Shankar in 2014 with an aim to deliver a best-in-class personalized travel experience to travelers through their website and mobile app. 

Additionally, Pickyourtrail works in liaison with leading tourism boards from Australia, Singapore, Iceland, Japan, Dubai, New Zealand, along with 1200+ hospitality partners around the world. 

Adopting the right retention platform that meets Pickyourtrail’s expectations

To deliver exceptional trip booking experiences to its travelers, Pickyourtrail decided to adopt WebEngage’s Retention Operating System to: 

  • Get a unified view of each traveler 
  • Segment travelers based on the actions performed on Pickyourtrail’s website and app
  • Engage with travelers in a personalized and automated manner through multichannel campaigns

Here’s a glimpse of the use cases that Pickyourtrail implements using WebEngage. If you want to get detailed insights into their success story, you must check out the detailed version.👇

Goals

  • Provide seamless travel booking experiences
  • Win back travelers who abandon their travel bookings
  • Improve traveler retention 

Challenges

  • Sending event-based communication to the travelers
  • Massive tech dependency to deliver data-backed campaigns 

Solution

Using RFM analysis to micro-target users

After transferring all the traveler data from the Pickyourtrail platform to the WebEngage dashboard, the team at Pickyourtrail has created dynamic segments of the travelers to smoothen the engagement process. To do so, the team at Pickyourtrail leverages the RFM analysis to understand the travelers’ behavior and micro-target the travelers based on their travel preferences

Sending timely, personalized nudges to the travelers at scale

Upon detailed analysis, the team at Pickyourtrail realized that a majority of the travelers land on the “Deals” webpage specifically. Now to engage with these travelers the team at PYT has created a series of event-based journeys via which relevant segments of travelers are targeted with highly contextual communication through multiple channels like Email and SMS. The aim is to encourage these travelers to punch in their travel preferences and book their trip!

Results

With the help of RFM segmentation and automated traveler engagement workflows, the team at Pickyourtrail has been able to retain its travelers. And also save a considerable amount of manual effort usually required for campaign execution. Pickyourtrail witnesses some fantastic results.

Pickyourtrail witnesses 50% increase in user engagement | Case Study

The WebEngage Effect


Sridhar Anantha

Sridhar Anantha Head Analytics & Customer Retention, Pickyourtrail

WebEngage’s full-stack Retention Operating System has enabled us to deliver personalized experiences to each traveler. We are now able to engage our travelers  efficiently. And have witnessed a 50% increase in our email engagement efforts by materializing RFM analysis. Kudos to the Customer Support & Success teams at WebEngage for supporting us constantly. Looking forward to exploring more growth avenues with WebEngage!


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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