Customer Engagement 2024 | A Global Trends & Benchmarks Report

900+ global brands trust WebEngage for customer engagement and retention

Inside This Guide

What You’ll Learn

  • Industry Benchmarks: How your brand stacks up against 900+ global leaders.
  • Best-Performing Channels: Push, Email, WhatsApp, SMS—discover the most effective channels for engagement and conversion.
  • AI-Powered Growth: How AI is driving 25% higher retention and 40% more conversions.
  • Best Time to Send: Find the perfect time to engage your audience across regions.

What’s more…

  • Communication Channel Maturity: Insights on how well your communication channels are performing.
  • Segmentation Frameworks: Discover the evolving tactics brands are using to segment their audience more effectively.
  • Personalization Strategies: What’s working, what’s not, and how to get better at personalizing your campaigns.
  • MarTech Tools: The tools top brands are using to boost engagement and improve outcomes

The State of User Engagement 2024 is a collaboration between WebEngage and some of the most innovative brands in the market today. We hope it provides you with actionable insights to drive long-term growth and create stronger connections with your customers.

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No personal data stored.

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Atlas AI

AI-powered customer engagement suite.

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Customer Data Platform

Your schema, your engagement rules

Automation

Automate workflows, orchestrate growth

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Precise user segmentation, simplified

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Smarter web and app personalization

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Deeper analytics, sharper decisions

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Context-aware recommendations that sell

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Introducing Entity Relationship Visualizer – Manage Relationships Between Your CDPx Data Objects In A Visual Interface

Winning Back Users: Proven Retargeting & Deep Linking Strategies.

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Zero PII, Black, Composable CDP

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CDP, Segmentation, Analytics & more

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Mobile, Email, WhatsApp, SMS & More

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