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Satasha Praharaj
PR & Communications Manager
Thought Leadership
7 Mins Read
As users split their time across multiple platforms, the traditional scale-led media planning model ...
28th April, 2026
Thought Leadership
10 Mins Read
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers ar...
27th April, 2026
Thought Leadership
4 Mins Read
AI experts in the UAE have welcomed the announcement of a new government model in the country, which...
24th April, 2026
Thought Leadership
4 Mins Read
Abhijat Shukla of WebEngage explains that women drive 70-85% of purchases in India, but brands lag i...
21st April, 2026
Thought Leadership
5 Mins Read
As consumer expectations for speed and personalisation surge, brands use real-time data and engageme...
13th April, 2026
Thought Leadership
3 Mins Read
Financial institutions are rich in data, yet poor in context. The issue lies in how that data is str...
6th April, 2026
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