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Satasha Praharaj
PR & Communications Manager
Thought Leadership
4 Mins Read
AI experts in the UAE have welcomed the announcement of a new government model in the country, which...
24th April, 2026
Thought Leadership
4 Mins Read
Abhijat Shukla of WebEngage explains that women drive 70-85% of purchases in India, but brands lag i...
21st April, 2026
Thought Leadership
5 Mins Read
As consumer expectations for speed and personalisation surge, brands use real-time data and engageme...
13th April, 2026
Thought Leadership
3 Mins Read
Financial institutions are rich in data, yet poor in context. The issue lies in how that data is str...
6th April, 2026
Thought Leadership
6 Mins Read
In this article, Abhijat Shukla, VP Data Science, WebEngage, explains women-centric marketing must m...
19th March, 2026
Thought Leadership
4 Mins Read
Sequential funnels no longer reflect modern digital behaviour. Context-driven orchestration allows b...
10th March, 2026
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