Sanjay (center) with Avlesh (left) and Ankit (right), co-founders at WebEngage

Sanjay Prasad Joins WebEngage as ‘VP, Global Head of Channels And Alliances’ to Strengthen Enterprise Alliances

This new appointment signals the company’s focus on ecosystem-driven growth through global consulting and technology partnerships.

Mumbai, Jun 27, 2025 — WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has announced the appointment of Sanjay Prasad as VP, Global Head of Channels And Alliances. Sanjay will lead the company’s efforts in building and expanding strategic relationships with global consulting firms, system integrators and digital marketing agencies to unlock new opportunities to scale the platform’s reach across markets and customer segments.

Sanjay brings with him over two decades of experience in enterprise sales, business development, and strategic alliances across the BFSI and technology sectors. A mechanical engineering graduate from Pune University with an MBA from IBMR, he has held key leadership roles at organizations such as IBM, HP, Oracle, Red Hat, LeadSquared and MoEngage. Throughout his career, Sanjay has been instrumental in driving regional growth, establishing partner networks, and building go-to-market strategies across MEA and APAC markets. 

Sanjay’s appointment signals WebEngage’s growing focus on ecosystem-driven expansion and value-based partnerships that go beyond product delivery to deliver end-to-end business transformation solutions for enterprises.    

Sanjay Prasad, VP, Global Head of Channels And Alliances, WebEngage commented, “It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes.”

With Sanjay at the wheel, the company aims to institutionalize stronger collaboration models with channel partners and global system integrators, enabling seamless implementation, digital transformation, and customer success across industries.

Avlesh Singh, Co-founder & CEO of WebEngage, added, “As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances makes him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises.”

Vishnu Sri Pillai, Partner and Head Technology Enablement- Financial Services and Office Managing Partner-Kochi, KPMG India commented, “Customer focused digital transformation is one of the key priorities for enterprises today. Our collaboration with WebEngage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value.”

About WebEngage 

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit https://webengage.com/