Collaboration enables Amity to deliver consistent, personalized communications, driving stronger lead activation and enriched student experiences.

Mumbai, 14th October, 2025: WebEngage, a leading provider of Customer Data Platform and Marketing Automation solutions, has joined hands with Amity University to aid them in amplifying their lead engagement and streamline student engagement strategy and communication plan. This partnership will enable a holistic communication plan across multiple campuses and online platforms, enabling data-led personalization at scale.

For Amity University, WebEngage has consolidated – seven  campuses including Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, Bengaluru, along with Harrow International School Bengaluru into a single, integrated platform. This unified system allows Amity to drive stronger lead activation and enrichment communications, ensuring scale, consistency, and efficiency across all institutions while delivering timely and context-rich engagements.

Commenting on this coalition, Shreya Trivedi, VP Customer Success, WebEngage said, “This partnership is about more than just technology; it’s a shared commitment to enhancing the student journey. Amity University understands the power of personalised communication, and we are excited to provide them with a single, powerful platform to execute on that vision. Together, we will ensure that every prospective student feels seen and valued, leading to stronger engagement and better enrollment outcomes across all their institutions. We are excited to commit with Amity for paving the way for this breakthrough in the education sector.”

Mr. Ankit Kapur, Vice President – Marketing, Amity Education Group, added, “Our mission has always been to offer an all-inclusive and enriched learning experience. With WebEngage’s support, we can now amalgamate all campuses and online platforms into a single system, drive efficient lead nurturing, and deliver timely, relevant communication to prospective students, ultimately enhancing engagement and conversion outcomes.”

The collaboration positions Amity University to not only improve lead activation and nurturing but also ensure consistency, personalization, and scalability across all digital and offline student engagement touchpoints.

About WebEngage

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit https://webengage.com/

Click here to read more : Social Samosa, Adgully, Impact