Everything an Online Travel Agency Needs to Know About Multi-Channel Marketing

Everything an Online Travel Agency Needs to Know About Multi-Channel Marketing
  • 05 Dec 2016
  • 3pm - 4pm (IST) & 10pm - 11pm (IST)

Watch Webinar Recording

About The Webinar

Is it all roses and no thorns for the Online Travel Agencies? Not really. There are plenty of challenges faced by Online Travel Agencies when it comes to reducing customer attrition, driving brand loyalty and advocacy, and more fundamentally – providing a unified engagement experience across channels. In this webinar, we’ll talk about these.

Topics

  1. Trends in Online Travel Agency Industry
  2. Problems faced by OTAs
  3. Segmentation of Users – Key to data-driven messaging
  4. Understanding User Journey – Permutations and Combinations of user actions once he/she is on website
  5. Case Study – Multi-Channel Engagement for users based on their journeys

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Speaker

Animesh Kumar AVP Marketing, Oberoi Hotels & Resorts


Webinar Transcript


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