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About The Webinar
Is it all roses and no thorns for the Online Travel Agencies (OTA)? Not really. There are plenty of challenges faced by Online Travel Agencies when it comes to reducing customer attrition, driving brand loyalty and advocacy, and more fundamentally – providing a unified engagement experience through multi-channel OTA marketing. In this webinar, we’ll talk about these.
Topics
- Trends in Online Travel Agency Industry
- Problems faced by OTAs
- Segmentation of Users – Key to data-driven messaging
- Understanding User Journey – Permutations and Combinations of user actions once he/she is on the website
- Case Study – Multi-Channel Engagement for users based on their journeys
