In partnership with
Marketing clouds are where your growth ideas go to die
Join us at WebEngage ReWire as we unveil a new martech stack for the next decade - privacy aware, AI native and enterprise grade
The WebEngage ReWire
18 Nov 2026
4:00 PM IST
Nesco Centre
Goregaon (E), Mumbai + Livestream
WebEngage × Visa
Here, growth ideas actually ship
CDPx models your business as it really is. ZeroPII™ keeps customer data behind your firewall. Atlas AI agents run every engine on top.
What we’re unveiling at ReWire
A TYPICAL CDP
Emma Cole
One flat user profile
policy_1_type
Health
policy_1_renewal
12 Dec
policy_2_type
Motor
policy_2_renewal
03 Jan
policy_3_type
Home
policy_3_renewal
28 Feb
3 renewals → 3 reminders, same day
WITH CDPx
Emma Cole
Customer · 3 policies
Health policy
Renews 12 Dec
Reminder · 5 Dec
Motor policy
Renews 03 Jan
Reminder · 27 Dec
Home policy
Renews 28 Feb
Reminder · 21 Feb
One journey per policy, each on its own date
YOUR ENVIRONMENT
Emma Cole
Customer since 2019
emma.cole@lumenatelier.
+1 (212) 555-0147
New York, NY
Never leaves your firewall
WHAT WEBENGAGE SEES
User 7f3a9e…
Opaque ID only
No name. No email. No phone.
WHAT WE SEE
Opened · WhatsApp · 11:04
Clicked · Card renewal offer
Converted · Renewed in app
WebEngage
Segmentation, triggering and reporting
userId #8f2c41d9
trigger card_expiry_30d
event delivered 11:04
✓ no name, number or card, at any point
ZeroPII Agent
Deployed and run by the bank. Holds nothing.
WAITING
Discarded
Removed from the event. Never stored.
+44 7700 900782
The bank's data store
Queried in place. Never replicated.
Emma
+44 7700 900782
482106
30 Nov 2026
The bank's SMS provider
The bank's existing provider. No new vendor.
Emma's phone
Hi Emma, your card ending 482106 expires on 30 Nov 2026. Renew in the app.
Emma
482106
30 Nov 2026
Template · built here
Hi {{first_name}}, your card ending {{last_6_digits}} expires on {{expiry_date}} . Renew in the app.
delivered 11:04
· to +44 7700 900782
+44 7700 900782
Build the campaign with personalization tokens
WebEngage creates the campaign for userId #8f2c41d9. Personal fields remain unresolved, so no personal data is held.
How the evening unfolds
4:30PM
Live
Rajan Anandan Unplugged
Peak XV’s Rajan Anandan on building for the future with AI and data.
5:00PM
Live
CDPx & ZeroPII launch
Avlesh Singh and Ankit Utreja unveil CDPx and ZeroPII, with live demos.
Ankit Utreja
Co-founder & CTO, WebEngage
Avlesh Singh
Co-founder & CEO, WebEngage
6:30PM
Panel Discussion led by Vishnu Sri Pillai
Vishnu Pillai and Abhijeet Bhattacharjee on what financial services do after the marketing cloud.
Abhijeet Bhattacharjee
Chief Information Officer, Utkarsh Small Finance Bank
Vishnu Sri Pillai
Technology Leader, KPMG, India
7:15PM
State of MarTech in 2027
Scott Brinker, the “Godfather of Martech”, on where the stack is headed next: AI agents, data and what marketers should plan for in 2027.
7:45PM
Networking & dinner
Closing remarks, drinks, food and networking
Who you'll hear from
★ Special guest
Scott Brinker
The “Godfather of Martech” and creator of the Marketing Technology Landscape.
Keynote
State of Martech in 2027
★ Special guest
Rajan Anandan
Managing Director, Peak XV Partners, and former head of Google India & SEA.
Fireside chat
Rajan Anandan Unplugged
★ Host
Avlesh Singh
Co-founder & CEO, WebEngage
Keynote · Live demo
CDPx & ZeroPII launch
Ankit Utreja
Co-founder & CTO,
WebEngage
Vishnu Pillai
Technology Leader,
KPMG, India
Abhijeet Bhattacharjee
CIO
Utkarsh Small Finance Bank
