From search to suggestion: How AI is reshaping the future of e-commerce
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem The search bar once defined the architecture of e-commerce. It was the starting point of intent, the gateway to discovery and the anchor for performance marketing. Today, […]
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Where leading brands turn customer data into growth Automated journeys that reactivate retailers Namit Pandit General Manager, Digital Selling Hub, HUL Read Impact Story Personalized journeys that doubled CRM revenue Atul Shinde Deputy General Manager – Omnichannel Read Impact Story Automated engagement that reactivates patients Mohammad El Mougi Ex-Chief Product Officer, Vezeeta Read Impact Story WhatsApp […]
Why Flat Customer Data is Holding Back Precision Marketing in BFSI
Financial institutions are rich in data, yet poor in context. The issue lies in how that data is structured. Customer engagement platforms capture behavioural signals across apps, websites, branches, advisory interactions, and support channels. Automation layers act on this data to trigger communication, personalise outreach, and optimise journeys across policy lifecycles, lending relationships, and investment […]
Beyond Pink Marketing: Why Data, Not Assumptions, Should Drive Women-Centric Campaigns
In this article, Abhijat Shukla, VP Data Science, WebEngage, explains women-centric marketing must move beyond stereotypes to data-driven insights, using behavioural signals and personalisation to create relevant, authentic engagement instead of relying on outdated “pink marketing” assumptions. Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence […]
Customer engagement enters era of contextual journeys
Sequential funnels no longer reflect modern digital behaviour. Context-driven orchestration allows brands to manage multiple simultaneous interactions while preserving intent and relevance. Customer engagement strategies have historically been built around a simple assumption: customers move through defined, sequential journeys. A user enters a funnel, progresses step by step, completes an interaction, and only then begins […]
Lino Perros on-boards WebEngage to Power Seamless Omnichannel Fashion Experiences
The partnership aims to enhance customer journeys through real-time insights, personalization, and retention-led growth Mumbai, 4th February 2026: Lino Perros, one of India’s leading fashion accessory brands has partnered with WebEngage, a leading Customer Data Platform (CDP) and Marketing Automation provider, to power a seamless, omnichannel customer lifecycle from discovery to long-term brand loyalty. Through […]
WebEngage To Redefine Retail Engagement For Metro Brands
Unified lifecycle marketing framework fuels 250% improvement in engagement and conversion, unlocking new revenue streams across Metro, Mochi, and Fila. Mumbai, 20th January 2026: WebEngage, a leading SaaS platform offering Customer Data and Engagement solutions, has partnered with Metro Brands Limited to drive a significant shift in digital engagement and business outcomes across its portfolio […]
WebEngage Wins HomeEssentials Mandate to Power an App-First Omnichannel Customer Lifecycle
The partnership will enable HomeEssentials to unify customer data, drive personalized engagement, and scale retention across digital touchpoints. Mumbai, 6th January, 2026: WebEngage, a leading customer data and engagement platform, has announced its partnership with “HomeEssentials,” a fast-growing home and lifestyle brand, to support an app-first approach to customer engagement. As HomeEssentials strengthens its digital […]
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The new frontier in Marketing Built from the ground up to do what old marketing cannot Request Demo Six products, one customer record. Start where your problem is. CDPx Analytics Segmentation Campaigns Automation Personalization Build a golden record that holds not just the person, but everything they own: policies, cars, loans, appointments, so you can […]
The microsecond economy: AI rewrites customer engagement rules in MENA
MENA’s digital economy is learning that every microsecond counts – and AI decides who wins them The Middle East’s digital economy is no longer measured in hours or minutes. It runs on microseconds – the time it takes for a customer’s context to shift, for intent to form, and for a brand to either respond […]
