WebEngage’s CTO on firm’s AI push to transform martech
Artificial intelligence (AI) has moved beyond being a niche experiment in marketing and has become a key tool for businesses to connect with, understand, and retain customers. WebEngage, a Mumbai-based marketing automation platform, leverages data-driven automation to drive growth, serving over 900 clients in industries like e-commerce, travel, and fintech. Led by a team of […]
EMCX 2025 Marks a Milestone Year for WebEngage as BLACK and CDPx Redefine the Future of Martech
Three successful editions across Mumbai, Bengaluru, and Gurugram spotlighted the launch of BLACK, CDPx, AI Agents, and upgraded Analytics India, 8th December 2025: WebEngage, South Asia’s leading retention and customer engagement platform, concluded the final edition of EMCX 2025 in Gurugram, completing a high-impact three-city series that began in Mumbai and continued in Bengaluru. As […]
WebEngage Partners with Metamorph to Host India’s Biggest Hiring Drive for Growth Marketing Professionals
40+ of India’s most iconic brands like DMI Finance, Acko, Reliance, BlueStone, and Yatra and 500+ pre-screened candidate Mumbai, 18th November, 2025: WebEngage, a leading SaaS platform offering Customer Data and Engagement solutions has announced ‘India’s biggest hiring drive for growth marketing professionals’ in partnership with MetaMorph. The initiative aims to connect the country’s top […]
Pathkind and WebEngage Unite to Deliver Personalized, Data-Driven Patient Experiences
The collaboration integrates multiple digital platforms to provide real-time engagement and seamless communication across channels. Mumbai, 13th November 2025: WebEngage, a leading Customer Data Platform (CDP) and Marketing Automation provider, has partnered with Pathkind Labs, one of India’s leading diagnostic and healthcare service providers, to enhance patient engagement and optimize user journeys across its digital […]
WebEngage Collections – Introducing Realtime Context Aware Product Recommendations
We’re excited to bring you the next upgrade to our Catalog-based Product Recommendation module — say hello to Collections! Let me walk you through a scenario. You’re running a festive campaign (Diwali, in this case) — a standard play for e-commerce brands, and one that’s designed to surface your best recommendations. Naturally, you want those […]
WebEngage Onboards Amity University to Elevate Lead Engagement and Nurture Student Journeys
Collaboration enables Amity to deliver consistent, personalized communications, driving stronger lead activation and enriched student experiences. Mumbai, 14th October, 2025: WebEngage, a leading provider of Customer Data Platform and Marketing Automation solutions, has joined hands with Amity University to aid them in amplifying their lead engagement and streamline student engagement strategy and communication plan. This […]
SaffronStays Partners With WebEngage to Transform Guest Journeys and Strengthen Business Growth
Strategic partnership will enable a shift from generic campaigns to data-led, personalized content Mumbai 6th/7th October, 2025 : WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has announced a strategic partnership with SaffronStays, India’s leading luxury vacation home brand, to elevate the guest experience. The partnership aims to increase SaffronStays ROI, […]
Can WebEngage Power Martech’s Next Phase With Its GenAI Play?
By the early 2020s, AI stopped being a side experiment in martech, and became central to how businesses engaged, retained, and understood their customers. WebEngage got the early whiffs of the change and rebuilt its platform for a new age of customisation where data intelligence would derive every decision. The Mumbai-based enterprise technology solutions provider […]
Goibibo’s 7.5% Uplift in Conversion Rates on Hotel Bookings Using Hyper-Personalized AI Videos with WebEngage
About Goibibo Goibibo is one of India’s leading online travel companies, providing a comprehensive platform for booking flights, hotels, buses, trains, and much more. With a customer-centric approach, Goibibo aims to simplify travel planning and booking through technology-driven solutions that deliver personalized and seamless user experiences. As a trusted name in travel, Goibibo leverages data […]
Sanjay Prasad Joins WebEngage as ‘VP, Global Head of Channels And Alliances’ to Strengthen Enterprise Alliances
Sanjay (center) with Avlesh (left) and Ankit (right), co-founders at WebEngage Sanjay Prasad Joins WebEngage as ‘VP, Global Head of Channels And Alliances’ to Strengthen Enterprise Alliances This new appointment signals the company’s focus on ecosystem-driven growth through global consulting and technology partnerships. Mumbai, Jun 27, 2025 — WebEngage, a leading SaaS provider of Customer […]
