Introducing Affinity: Stop guessing user intent, start storing it
Duration - 45 minutes
Overview
As a growth marketer, you’ve always wanted to know what your customers actually prefer. Their favorite category, genre, cuisine etc. But despite sitting on a mountain of raw customer data, you never quite cracked what any individual customer actually wants.
And if you did want to determine their preference, that meant going to war with your data team and running complex computations; a process so slow that by the time it finished, the insights were already stale. Not anymore!
Because WebEngage has made capturing your user preference, aka Affinity, supremely easy. This new feature will allow you to compute your user preference directly from your user’s activity data and record it in user profile. No ETL, no data pipelines, no engineering tickets.
Join this webinar to learn more!
Key Takeaways:
- What is Affinity function in WebEngage.
- How other platforms let you record your user preference and how that’s enormously inadequate.
- Live example- how to use Affinity function in WebEngage dashboard.
- Key use cases across Personalization, Segmentation, and Analytics.
- Using Affinity to shape how users actually experience your app.
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