WhatsApp Marketing

Reach billions of people instantly using WhatsApp as a channel

More than 1.5 billion people in 180 countries use WhatsApp and many of them are your users.
WebEngage can help you reach these users via WhatsApp.

Make each message a personal note

Use personal details and preferences to take your messaging from coldly impersonal to warmly familiar in an instant.

Enrich message with data from your systems

Fetch real-time data from any source such as your CRM system, recommendation engine, catalogue, etc.
to create hyper-personalized WhatsApp messages.

Track conversions to measure success

Easily and instantly view comprehensive campaign reports that measure the success of campaigns. Define control groups to measure the overall effectiveness of campaigns.

A/B test campaigns and send winning variation automatically

Test multiple variations of your WhatsApp message with smaller groups. Iron out imperfections in the beginning and analyze what works best.
We’ll then automatically send the winning variation to the larger audience for greater effectiveness.

Get in-depth insights into WhatsApp as a channel

Monitor key WhatsApp metrics like opt-in, sent, delivered, seen and clicked to analyze how users engage with your personalized messages and translate this knowledge into actionable insights to serve your larger marketing goals.

And many other features including

Cap Notification Frequency

Avoid flooding users with multiple messages. Just specify an upper limit for a time frame and a time gap, and we’ll queue additional messages accordingly.

Specify Do Not Disturb Hours

Avoid disturbing users no matter which time zone they’re located in. Simply set-up the DND hours, and we’ll queue messages to be delivered when the time is right.

Create Many Types of Campaigns

Automate triggered campaigns, set-up recurring campaigns, send critical transactional campaigns or simply send a one-time notification.

Test Before Launch

Avoid errors by testing the different variations of your campaign with real user information for an actual preview before the message is delivered to your users.

Leverage Dynamic Templating

Give personalization a new depth by leveraging the power of templating in every campaign you create. Create smarter messages for higher impact.

Get User-level Insights

Analyze delivery, engagement, conversion and other metrics for each user targeted by a campaign. Download user details for further analysis and retargeting.

Use Cases For Various Industries

WhatsApp as an engagement channel has a wide range of use cases.
Here's an industry-wise breakdown of how it can be beneficial for your business.

E-commerce

Connect with your users over WhatsApp and help them make an informed choice. Assist them with product discovery and send personalized offers and discounts to keep them coming back to your app/website.

Travel

Engage and assist your users throughout their booking process. Deliver a seamless booking experience by sending flight information, itinerary recommendations and travel guides on WhatsApp.

Banking and Finance

Financial services cannot do without data security. Send OTPs, share sensitive financial information, and help your users avail additional services within a matter of seconds on their favourite chat app.

Media

Keep your users updated on their subscriptions and new shows. Improve content consumption on your platform by taking feedback on the shows they’ve watched and suggest them similar content on WhatsApp.

Food-Tech

Use WhatsApp to deliver order-related status updates and inform buyers of any delays or mishaps with their orders. Nudge foodies with exotic cuisine recommendations or launch of new restaurants in town.

Ed-Tech

Send test results and new course recommendations to students on WhatsApp. Engage with them on a one-to-one basis and deliver a best-in-class experience with doubt clarification and personalized coaching.

Kunal MahajanProduct Lead (Marketplace), Flipkart

WebEngage has radically transformed communication with our users. It stitches together all channels of engagement thereby helping us unify communication and deliver a consistent experience to our users.

Scott NewtonCCO, Shaw Academy

The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a highly-personalized experience to our users consistently.

Vikalp SahniCTO, Goibibo

WebEngage's Journey Designer feature has been instrumental in helping us create lifecycle marketing campaigns at scale while maintaining contextual relevance with hyper-personalization capabilities.

Metesh BhatiChief Digital Officer, Bajaj Capital Ltd.

What impressed us the most with WebEngage was their Journey Designer feature. It powers some of our most effective user engagement campaigns, enabling contextual communication across multiple channels.

Aniket ThakkarVP Marketing, Coverfox

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.

Stewart RogersVP Products, Lambda Solutions

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.