When a user visits a particular website, we make sure that we make every possible effort to convert the user into a customer. Sometimes, that happens; often, customers don’t buy but are prompted to leave their information on the website. This is done so that the users can be reached in the future with a relevant message.
The magic of exit intent technology is the part where the customer intends to end their journey, but a pop-up appears and prompts them to provide their information or perform any other positive action.
Let’s dive deep into what it’s about.
What is Exit Intent?
Exit Intent is the technology that predicts whether the user is about to leave the website without making a purchase. It is generally based on your mouse movements; it is triggered by events like when the cursor leaves the website frame or when you retreat to the previous page on the app.
What is an Exit Intent Pop-up?
An exit intent (or leave intent) pop-up is the pop-up that prompts the user to delay the end of his journey. It encourages them to give some personal information or show a better offer to complete the conversion.
What triggers an Exit Intent?
There may be several reasons that trigger an exit intent pop-up/survey. Some of them are:
- Leaving the frame of the website
- Scrolling only half the page on the app
- Retreating to the previous page
- Scrolling up the page
- Triggering a JavaScript element
- Switching tabs on the browser
- Leaving items in the cart
- The session is getting expired
How does an Exit Intent Pop-up work?
When the exit intent is triggered, the screen shows a pop-up. Since there is so much focus on that one pop-up notification, the offering has to be something great. You can optimize the pop-up and make the most of it in many ways.
What goes into making an effective Exit Intent popup?
There can be many things that contribute to an exit intent popup working out well. Some of the fundamentals are:
- The website must not have too many pop-ups. The overwhelming quantity of pop-ups will only undermine the value of the exit intent pop-up.
- When the user leaves, they want to see something that makes them wait and wonder. The design must be captivating.
- The copy must be crisp. It should state why you want your users not to leave. Is there a solid reason for it? Deliver it well.
- The CTAs must come through. A single CTA should help you get at least the user’s information or direct them to purchase the cart items.
- You must use an appropriate image with the copy. The image must not be so overwhelming that it distracts the user from the original offer, and not too somber that it gets dismissed.
- You must also A/B Test these pop-ups concerning design, copy, and placement.
What are the benefits of Exit Intent?
Exit Intent or Leave Intent Targeting is a great way to ensure optimisation of the last few seconds before a user gets lost. You can do this by targeting any one of the following through your CTA:
- Email List: The pop-up can redirect the users to an email subscription or email signup. This will turn an unknown user into a known user. The users will enter the acquisition funnel, and you can further send out relevant messaging for them to convert.
- Creating urgency to make a purchase: Leave intent can be triggered by a user leaving the site while they have items in their cart. A leave intent pop-up will help the user with a discount or a time-based offer to expedite the purchase.
- Prolonging the user journey: The pop-up will give the user an offer to explore more pages to prolong the user journey. It is noted that more website sessions can ultimately result in more conversions.
Summary
Exit intent is a brilliant way to draw people’s attention back to your page. It makes a great difference to your conversion strategy and must be optimized to its full potential.
