As a marketer, you know that data drives everything—performance insights, personalized campaigns, and more. Yet, managing and extracting value from that data can feel like an uphill battle. In fact, 87% of marketers believe that data is their company’s most under-utilized asset!
What if we could simplify the process for you, making data management seamless? Well, that’s exactly what we did! In this blog we will discuss 3 major CDP updates, designed to give you more control, flexibility, and efficiency in managing your data:
- Predefined Data Mapping,
- Precomputed KPI User Page and
- Rename Attributes.
So let’s dive in.
Data Management Predefined Data Mapping
Keeping your data clean and consistent is critical to running effective campaigns. This update lets you define and manage data schemas for events and user attributes, ensuring accuracy at every step. No more worrying about submission errors or hitting “limit reached” roadblocks—this feature ensures data integrity across the board.
Key Features
- Choose from 2 data models
- Fixed Data Model: This model strictly adheres to predefined events and attributes, ideal for industries like financial services where data consistency is critical.
- Flexible Data Model: This model accepts dynamic data, making it perfect for businesses that need flexibility as data requirements evolve.
- Manage your schema
Step 1- Upload your predefined data model, specifying events, attributes, and data types.
Step 2- Preview the data to catch any errors before finalizing.
Step 3- Confirm the schema to lock it in.
Practical Use Cases
- Prevent Invalid Orders: Use the Fixed Data Model to ensure all product order data adheres to predefined formats, avoiding submission errors like incorrect price formats.
- Dynamic Promotion Management: During seasonal promotions, quickly leverage the Flexible Data Model to adapt to new attributes, like temporary discount codes.
- Campaign Performance Tracking: Seamlessly switch schemas to maintain data accuracy without disrupting ongoing performance reports.
Precompute KPI User Page
Integrating the new KPI API lets you track Week-over-Week (WoW) and Month-over-Month (MoM) trends directly on the Users page. With more precise visualization and more data at your fingertips, analyzing performance and making decisions has never been easier.
Key Features
- WoW and MoM Metrics: For complete trend analysis, view these metrics alongside DAU, WAU, and MAU data, as well as channel reachability metrics.
- Customizable Views: Switch between WoW and MoM metrics via dropdowns, tailoring the data insights to your needs.
- Interactive Visualization: Hover over metrics to see trendline charts for the past weeks or months—quick, intuitive visual feedback at a glance.
- Persistent Preferences: Metric selections are saved across sessions and custom dashboards, so your settings stay as you like them.
Practical Use Cases
- Sales Performance Insights: Use MoM metrics to analyze sales trends and adjust your promotional strategies accordingly.
- Test Channel Effectiveness: Use WoW metrics in the reachability table to see which channels drive engagement and refine your messaging.
- Track Product Usage Trends: Use WoW and MoM metrics to track product adoption rates and mould your development roadmap.
Rename Attribute
Keeping your data organized is now simpler than ever. This update lets you rename events and user attributes directly through the UI—you no longer need to rely on the support team. Explore this quick, user-friendly way to keep your data clear and relevant.
Key Features
- Direct Renaming: Change attribute names without needing external help, reducing delays and improving efficiency.
- Complete User Control: With a few clicks, pause tracking, choose whether to keep or delete historical data, and rename attributes.
- Audit Log: All actions are logged, so you’ll always know who renamed an attribute and when.
Practical Use Cases
- Campaign Rebranding: Easily update campaign attribute names to align with new branding, ensuring reporting consistency.
- Customer Segmentation Update: Rename attributes such as segment_A to high_value_customers for more accurate segmentation and improved targeting.
- Event Tracking Improvement: Rename attributes like event_type_1 to signup_event to improve clarity in event data and streamline analysis.
Wrapping Up
These updates are all about making your data management smoother and more efficient. We’ve got you covered, from seamless data handling to real-time performance tracking and hassle-free attribute management!
Ready to see the impact firsthand? Contact your Customer Success Manager or drop us an email at product@webengage.com.
Niket Raja
