Articles by Tanya Chhateja

5 Mins Read

27th June, 2023
As a marketing manager, you are likely responsible for overseeing multiple campaigns, channels, and…

7 Mins Read

20th December, 2022
Personalization is not new. While in 2003, a simple first name personalization may have been a wow f…

6 Mins Read

16th December, 2022
2022 was a year full of new milestones for us – we kicked off with Engagemint’22, our flagship event…

7 Mins Read

12th December, 2022
Like driving a Tesla on autopilot, machine learning has facilitated marketing efforts with improved …

6 Mins Read

15th September, 2022
Online purchases this year account for 21% of total sales, growing by ~18% from 2019 and, therefore,…

7 Mins Read

10th September, 2022
You come across an irresistible pair of shoes while browsing on an app, which you save for a later p…
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