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The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a highly-personalized experience to our users consistently.

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Scott NewtonCCO, Shaw Academy

Hundreds of brands trust WebEngage

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Alex Birkett

Alex Birkett Senior Manager, Experimentation, Workato

Alex Birkett (ex-HubSpot) is now a Senior Manager at Workato and the founder of Omniscient Digital. He’s based in Austin, Texas and enjoys experimentation, digital analytics, and breakfast tacos. Follow him on  Twitter , or his personal website.

Articles by Alex Birkett
Predictive Segmentation: Getting Started with True Data-Driven Personalization
Insights & Analytics 18 Min Read

Predictive Segmentation: Getting Started with True Data-Driven Personalization

Dec 30, 2021

As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati...