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The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a highly-personalized experience to our users consistently.

Lisa

Scott NewtonCCO, Shaw Academy

Hundreds of brands trust WebEngage

Marketers across the world love WebEngage!

Anand Vatsya

Anand Vatsya Product Marketer, WebEngage

With over 6 years of experience, Anand is currently working as a Product Marketer at WebEngage and has deep-lying interests in all things Startups, Products & Growth. He’s a life-long Chelsea fan, an avid non-fiction reader & a Psychology nerd.

Articles by Anand Vatsya
RFM Analysis To Identify User Segments And Run Targeted Campaigns
Product Updates 8 Min Read

RFM Analysis To Identify User Segments And Run Targeted Campaigns

Feb 09, 2021

We are thrilled to announce the launch of RFM Analysis – furthering the strength of WebEngage ...

What Makes Your VIP Gamers Stick To Your App? We Have Some Answers
User Engagement 11 Min Read

What Makes Your VIP Gamers Stick To Your App? We Have Some Answers

Nov 06, 2020

The concept of VIP gamers a.k.a. the most important group of players, was first conceived in real-wo...

6 MarTech Trends To Help You Market Your Business Better In 2020
Marketing Automation 17 Min Read

6 MarTech Trends To Help You Market Your Business Better In 2020

Jan 07, 2020

You send personalized emails. You create beautiful UI / UX. You give rewards & discounts. You ga...

The 16 Mobile App Metrics You Need To Absolutely Track In 2020
Mobile Marketing 30 Min Read

The 16 Mobile App Metrics You Need To Absolutely Track In 2020

Nov 14, 2019

After you’ve published your app on the Google / Apple store, the three things that will occupy the l...