If you have been to our product roadshows held recently, you have already seen the magic that I am sharing here today. WebEngage AI Agents are now being used by hundreds of our customers everyday and we are loving it!

Say hello to WebEngage Assistive AI Agents

Our agents are designed to be your co-pilots and assistants, helping you move from idea to execution in minutes, instead of hours or days. We are touching all aspects of your everyday work in WebEngage with these agents – be it analyzing campaign metrics with deeper insights, or building a new customer segment, or creating new campaigns/journeys – you don’t have to spend time on the grunt work anymore.

Insight Agent

Don’t just look at your campaign metrics, uncover deep insights behind every data point

The Problem: Modern marketing dashboards are often rich in data and poor in insights. You can see that a campaign worked, but it’s rarely clear why it worked. Was it the channel? Or, the creative? Or, the timing?

The Solution: The Insight Agent acts as your automated analyst, constantly scanning your campaigns to identify the “Key Drivers” that move your metrics.

How it works: The Agent auto-tags your campaign content and analyzes performance to tell you exactly what’s moving the needle . It might reveal that your “Web Push + Bundle Offer” had a 57% higher impact on Click Rates compared to other combinations. It separates the signal from the noise, giving you a prioritized list of insights so you can double down on what works.

Segment Agent

No more of trying to figure out the right events, attributes and their combinations for your use-case

The Problem: Data is useless if you can’t access it. Creating precise user segments means grappling with complex query logic (AND/OR/NOT operations) and guessing which data points to filter. “Did we call this event ‘Purchased’ or ‘Checkout_Completed’?” is a question asked too often.

The Solution: The Segment Agent eliminates the guesswork by allowing you to query your data using natural language.

How it works: Simply ask your agent. E.g, “Build a segment of users who requested a home loan quote in the last 7 days but didn’t get a callback.”

The Agent interprets your natural language, identifies the correct event names (e.g., ‘Request Quote’ vs ‘Callback Initiated’), applies the correct time filters, and builds the segment for you . It democratizes data access, making every member of your team a data analyst!

We recently revamped the experience on our Segmentation Engine. You can now build simple to multi-level nested and extremely complex criterion with ease. You’d be glad to know that the Segment Agent adapts its output to this new experience.

Content Agent

Create context aware content that adheres to your brand guidelines; on-demand!

The Problem: Are you losing days to content production bottlenecks? We know the drill: You have a campaign idea, but execution gets stuck in the “Creative Relay Race.” You wait for copy, then you wait for design, then you wait for revisions to align with brand guidelines. By the time the assets are ready, the moment might have already passed.

And while general-purpose generative AI tools promise speed, they often fail the “Brand Test.” They don’t know your color palette, they hallucinate on your tone, and they produce generic copies that sound nothing like you. Fixing their output often takes longer than starting from scratch.

The Solution: Our Content Agent is different because it is deeply grounded in your brand’s reality.

It doesn’t just “guess” your style; it systematically learns it. The Agent ingests your Brand Guidelines (via URL or PDF) and analyzes your recent campaign samples to understand your specific design language and messaging pillars across channels . It knows exactly how you talk to your VIPs versus your new users, and it knows exactly which hex code constitutes your brand’s “primary blue.”

How it works: You don’t need to write a ten-paragraph brieef describing your brand voice. You simply ask: “Create an email campaign for Fun Friday with up to 50% off”

Since the Agent has already analyzed your past campaigns, it generates a creative that is instantly recognizable as yours —using your fonts, your styles, and your unique tone . It creates assets that are ready to launch, turning a multi-day production cycle into a 5-minute job!

Journey Agent

This one’s too good to be true!

The Problem: Building comprehensive user journeys has historically been a game of “Drag, Drop, and Connect.” It requires deep familiarity with the dashboard and hours of manual configuration. If you want to make a complex change—like adding a multi-channel nudge sequence—you often have to untangle existing flows and rebuild them.

The Solution: The Journey Agent turns your intent directly into action. You don’t need to touch the canvas; you just need to say what you want.

How it works: Imagine you need a user onboarding flow. Instead of manually dragging blocks, you simply type: “Create a card activation journey.”

In seconds, the Agent builds the entire workflow: A trigger for ‘Card Issued’, a wait period for activation, a reachability check, and a text reminder. But the real magic happens in the iterations. Need to make it more aggressive? Just type: “Add another nudge after 2 more days on email.” The Agent intelligently inserts these nodes, handling the logic automatically.

Here’s a quick video explaining how the Journey Agent works…

How to use our AI Agents?

WebEngage AI Bundle is being unlocked for customer in phases. Please speak with your Account Manager to jump the queue and get this bundle unlocked for your account.