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Real-Time Segmentation

Create granular segments with our state
of the art segmentation engine.

Real-Time Segmentation

For Targeted Marketing

Create granular segments with our state-of-the-art segmentation engine.

800+ global brands trust WebEngage for customer engagement and retention

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Why Is Our Segmentation Engine
The Best-In-Class?

Static Customer Segments for Precise Targeting

Use customer attributes, behavioral data, and other derived insights to create static customer segments.

Live Segments to Engage Customers in Real-time

Create live segments with instantaneous data refresh based on user engagement with your brand. Create marketing automation workflows and engage your customers contextually in real-time.

RFM Segments and Cohorts to Identify the Low-hanging Fruits

Most loyal customers, or high-risk customers. Identify user segments that require immediate action, using the RFM model.

Clearly Defined Micro-Segments

User Attributes

Acquisition Channels

Channel Reachability

User Events

Device Technology


What our customers have to say

Shaw Academy Slide

“WebEngage has been crucial in revolutionizing our entire online user experience. The Support and Success teams at WebEngage are extremely supportive.”

Scott Newton
CCO, Shaw Academy

epigamia Slide

“Within 6 months, we’ve witnessed a jump in our email open rates and orders placed. WebEngage has also helped us reduce human hours and enhance efficiency.”

Isha Dhoble
VP – Marketing & Strategy, Epigamia

go-mmt Slide

“The WebEngage Customer Success team has worked tirelessly to solve our problems. We have enjoyed this kind of close collaboration with WebEngage.”

Vikalp Sahni
Ex – Co-Founder and CTO, Goibibo

Vezeeta Slide

“WebEngage stands strong when it comes to user engagement and retention. It understands the importance & nuances of the subject.”

Mohammad El Mougi
Chief Product Officer, Vezeeta

Acko Slide

“Win-back and policy renewal campaigns have contributed significantly to our overall revenue and resulted in improvement of our North Star
Metric i.e. Persistency ratio.”

Payal Saxena
Associate Director – Digital Marketing, Acko

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Connect all your tools to WebEngage and see the magic unfold rapidly.


Closely work with our onboarding specialists till your first campaign's go-live date.

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Our specialists are always ready to help you with relevant solutions.

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& Service

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Customer segmentation is the process of dividing a customer base into smaller groups based on shared characteristics or behaviors.

The most common types of customer segmentation include demographic, geographic, psychographic, and behavioral segmentation.

An example of a customer segment might be “working professionals in urban areas,” who may have similar needs for convenience and time-saving products or services.

Customer segmentation allows businesses to target a precise group of customers with tailored messages and offers, leading to more effective campaigns and improved ROI.

By understanding the unique characteristics and preferences of different customer segments, businesses can tailor their marketing campaigns to better resonate with specific demographics and increase engagement.

Best practices for conducting customer segmentation analysis include, using clear and relevant segmentation criteria, regularly updating and refining the segmentation model, and regularly measuring the effectiveness of the segmentation strategy.

Tailoring products, services, and marketing messages to specific customer segments, enables businesses to cater to unique customer needs and preferences, increasing customer satisfaction and loyalty.

Potential drawbacks or challenges of customer segmentation include oversimplification or over-complication of segmentation criteria, which can be overcome by regularly refining the segmentation model and incorporating customer feedback.

By integrating customer segmentation with personalization or automation techniques, businesses can create more targeted and effective marketing campaigns that better resonate with specific customer segments.

Key metrics for measuring the success of customer segmentation strategies include customer engagement, customer retention, and ROI of marketing campaigns targeted at specific customer segments.

Crafting tailored and targeted messages and offers specific to particular customer segments based on customer needs and preferences can help improve customer acquisition and retention.

Businesses can identify new or underserved customer segments by analyzing customer data and behavior, leading to new target markets and growth opportunities.

Effective ways to collect and analyze customer data for segmentation include surveys, data analysis software, customer feedback, and engagement metrics.

Customer segmentation can be used to identify different pricing preferences among different customer segments. This information can be used to optimize pricing strategies and maximize revenue. 

For example, premium segments may be willing to pay more for products with premium features. In contrast, budget-conscious segments may be more price-sensitive and respond better to discounts or promotions.

Many tools and software are available for conducting customer segmentation analysis, such as CRM platforms, marketing automation software, analytics tools, etc.

WebEngage customer segmentation allows you to perform real-time customer segmentation based on your customers’ personal and behavioral data. With WebEngage’s customer segmentation engine, you can curate detailed customer data based on- user behavior, demographics, location, device, channel reachability, and user data basis the existing & new users and acquisition sources. Our data segmentation helps you generate detailed customer insights in a matter of few seconds resulting in increased engagement, boosting conversion rates, and driving retention by enhancing the lifetime value of your customers.

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We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage


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