Editorial Resources
3 Mins Read
New Updates by WebEngage: Smarter Ads, Cleaner Push, Sharper Tracking
What happens when your most engaged audiences meet the world’s most addictive platform? You unlock r...
4 Mins Read
The Illusion of Lift: Why Even A/B Testing Might Be Lying to You
The A/B Testing Fallacy: Are You Seeing the Full Picture? A/B testing has been the gold standard for...
4 Mins Read
Attribution Beyond Clicks: What CMOs Are Missing in Modern Marketing
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic...
5 Mins Read
How AI is Transforming Personalization in Retail
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become ...
8 Mins Read
MarTech for Financial Growth: Optimizing Customer Journeys in BFSI
Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati...
7 Mins Read
Maximize Your Ramadan Sales: 8 Data-Driven Push Notification Strategies
TL;DR: Take an insights-led approach this Ramadan: Time push notifications around Suhoor and Iftar...
5 Mins Read
Funnels Reimagined: The Upgrades You Need for Faster, Smarter Analytics
Did you know marketers who target leads based on their position in the sales funnel achieve 73% high...
10 Mins Read
Can MarTech Be Your Competitive Edge in E-Commerce Growth?
When you think about keeping your e-commerce store running smoothly — one of the things that often c...
3 Mins Read
New Upgrades at WebEngage: Predict Customer Moves & Engage Smarter
What if you could anticipate your customer’s next move and engage them at just the right moment? At ...
