Editorial Resources
7 Mins Read
The Ultimate Guide to Personalization: Catalogs & Recommendations in Action
Personalization is no longer a luxury—it’s an expectation. 71% of consumers now expect personalized ...
3 Mins Read
Introducing Fallback Recommendations: Ensure Relevance Every Time
Picture this: A shopper lands on your website, searching for a white formal shirt. The exact match i...
7 Mins Read
How Data-Driven Strategies Helped EdTech Companies Increase Student Engagement & Revenue
How Data-Driven Engagement Drives EdTech Growth and Student Success? The global edtech sector is bo...
3 Mins Read
Boost Conversions by 20%: Exciting New Features You Can’t Miss
Ever feel like your campaigns could use a little more magic? Well, here’s a fun fact: the right pers...
10 Mins Read
D2C Success Strategies: How Brands Are Winning in the Direct-to-Consumer Market
Introduction: Many retail brands today are embracing Direct-To-Consumer (D2C) marketing as a powerf...
7 Mins Read
Entertainment Marketing Strategy for 2025: Strategies That Actually Work
Introduction Remember the last time you spotted your favorite brand in a Netflix show and thought, &...
8 Mins Read
What Are App Icon Badges, and How Can They Boost Your App’s Engagement?
You’ve likely noticed a small red dot or a number perched on an app icon on your phone—a little nudg...
6 Mins Read
Journeys vs Relays: Why You Need Both in Your Marketing Arsenal
For marketers in the B2B SaaS world, automation is everything. In fact, 74% of marketers agree that ...
6 Mins Read
Auto-Add UTM Parameters for Campaign Links: Simplify Tracking, Amplify Results
Imagine you’re running a D2C fashion brand using tools like WebEngage, Instagram Ads, and LinkedIn. ...
