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In the meantime, check out how we have upped the retention marketing game for some of the leading consumer business from across the world.

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The WebEngage platform has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a highly-personalized experience to our users consistently.

Lisa

Scott NewtonCCO, Shaw Academy

Hundreds of brands trust WebEngage

Marketers across the world love WebEngage!

EngageMint 2023 Agenda

  • Hall 1: Horizontal Track
    Opening Address
    From Scratch To Scaling Up: Ronnie Screwvala On Building A Skilling Giant

    Moderator

    Simplifying Experiences At Scale
    Key Session Takeaways
    • Transforming business with the right UXD
    • Developing operational efficiency
    • Enhancing for better engagement & loyalty
    • Accelerating digital transformation
    • SVP, Chief Digital Officer – Consumer Businesses, Adani Group

    Moderator

    Coffee Break
    Deriving ROI On Martech
    Key Session Takeaways
    • Understanding your consumer journey and the jobs to be done
    • Figuring out what is the tech solution required in the journey to create a rich customer experience
    • Managing complexities of this tech

    Moderator

    Superpower Of Stitching Data In An Omnichannel World
    Key Session Takeaways
    • Creating seamless customer experiences in a Phygital World will win
    • Using systems that allow integrating online & offline data – enabling new possibilities
    • Multiple ways how data stitching can enhance customer experience | online offline
    • Head of E-commerce - International, Marico

    Moderator

    Lunch Break
    Partner Session
    1:1 Personalisation: Table Stakes Or Spooky
    Key Session Takeaways
    • Consumers push back at a point when it feels unnatural or irrelevant or infringing
    • Marketers need to be smart about context, extent, and tone of personalisation to win
    • How to build resonance with diverse audiences through personalised storytelling for brands?
    • Tapping into the right channels to maximise impactful and personalised communication with stakeholders

    Moderator

    • VP - Global Business Development and Partnerships, WebEngage
    Obsessing Over Customer Engagement: Milkbasket And More
    Data As A Moat
    Key Session Takeaways
    • Data Collection, Storage, Unification, so that data communicates with all tools, and making it a competitive advantage over your peers in the industry
    • Enabling Hyperpersonalization at scale
    • Leveraging real-time analytics for being agile & strategic decision making

    Moderator

    Coffee Break
    Orchestrating A Unicorn Turnaround

    Moderator

    A Glimpse Of The Future: WebEngage Product Story
    Closing Notes
    Awards
  • Hall 2: Retail & E-commerce
    Leaders Lessons: Strategies To Conquer Omni Channel Paradox: Building Customer Centric Future
    Key Session Takeaways
    • Build Brand’s Digital Capabilities
    • How CX is Disrupting the Supply-Chain World
    • Acquire, engage and retain customers
    • Creating a level playing field for Indian Brands to go Global
    • Remodeling the retailer’s role for Current Times

    Moderator

    • VP - Global Business Development and Partnerships, WebEngage
    Solving for A Single View Of The Customer
    Key Session Takeaways
    • Phasing Data Sources and De-silofication
    • Online to Offline Use Cases
    • Offline to Online Use Cases

    Moderator

    Lunch Break
    Redefining Influencer Marketing: Unlocking Its Full Potential Beyond Acquisition And Content Collaborations
    Key Session Takeaways
    • Limiting influencer marketing to Acquisition via ads, content collaborations
    • Leveraging Data & Personalisation x Influencer Marketing applied across the funnel
    • Cart Abandonments, Testimonials, Offer Distribution – Become 5x Effective with Influencers

    Moderator

    Insights To Actionables
    Assembling Your MarTech Stack For Success
    Key Session Takeaways
    • Breaking the Illusion : We need big all-in-one giant solutions
    • Understand your problems, find new age, best-in-class tools to solve them
    • Bring together a stack that communicates well with each other
    • Focus on Flexible & Agile stacks, compiled to give you the best ROI

    Moderator

    Coffee Break
    Leveraging Stories That Stick-Out Longer Than Ads
    Key Session Takeaways
    • Storytelling becoming super important tool for Brand Recall -> Retention
    • Importance of Founder Story, Company value story
    • User Generated Content, How do you create the right engines for it

    Moderator

  • Hall 3: D2C & Startups
    Building For The Long Haul
    Key Session Takeaways
    • How your marketing allocations evolve over time
    • How over investing on acquisition can kill you
    • A DNA of sustainable growth
    Don’t Share Your Wallet Share
    Key Session Takeaways
    • The Myth of Infinite TAM: Market is tapering at about a 100 Cr TAM for everything
    • Market is Noisy, Making retention & personalisation is a must from the get-go
    • Customer Loyalty & Stickiness will be with those who can use data smartly

    Moderator

    ConvertWise – Shopify Website Personalisation
    Lunch Break
    Hunting In A Blue Ocean: Building A Profitable Brand In A New Category
    Key Session Takeaways
    • Retention and role of Martech in achieving business goals

    Moderator

    Tying Together Retention, RoAS, Profitablity & Runway
    Key Session Takeaways
    • From Seed to Series A, a huge portion of startups will die out because of Runway
    • Having sight for Retention, RoAS, Profitability coming together for reaching PMF
    • Blind Acquisition without keeping a check on these parameters can bite back
    Solving For Multi-Day Purchase Cycles

    Moderator

    Coffee Break
    Keeping The CAC Sane
    Key Session Takeaways
    • The pitfalls of the pursuit of growth at all costs
    • The challenge of customer retention
    • The need for sustainable growth
    Bits & Atoms
  • Hall 4: BFSI & FinTech
    Planning For Value Delivery
    Key Session Takeaways
    • How Marketers Should be Open to Partnerships in Terms of People/Processes/Tech
    • Ease of Plug and play solutions
    • Head - Digital Business & Strategy, Reliance General Insurance

    Moderator

    Workshop: Lending – A Metric Obsessed Conversion Playbook
    • Head Of Digital Marketing, Strategy and Growth, TATA Capital
    Lunch Break
    The Empire Strikes Back: Digital Transformation At Scale
    Key Session Takeaways
    • Velocity of Change vs. Impact on Business?
    • Is FOMO a driving factor to embrace transformation?
    • How can Legacy players use their domain expertise & level up via Digital Transformation
    • Across industries how can big players strike back at newer tech-savvy competitors?

    Moderator

    The Secret Ingredient Category Builders Are Protecting
    Key Session Takeaways
    • Brands investing in Customer Education
    • High Focus on Trust building via Transparency, Ownership & Process Sharing

    Moderator

    Workshop: Banking – Maximising Customer Value
  • Hall 5: Learning With WebEngage
    Marketing In The Age Of AI: Unlocking Growth With Conversational Commerce
    Key Session Takeaways
    • Incremental impact of using chatbots to boost conversions
    • Techniques for engaging customers in conversations that encourage repeat business
    • Ways to leverage automation to increase revenue and promote upsells
    Analytics To Actionables: Turning Data Stories Into Marketing Strategies
    Key Session Takeaways
    • How to read, understand, and derive insights from cohorts, funnels, and more
    • Leveraging the power of AI-ML to uncover valuable insights
    • Tools, techniques and pitfalls to avoid getting lost in a sea of data
    The Art of Stalking…Your Customers: How To Create A Personalization Strategy That’s Just Right
    Key Session Takeaways
    • How to read, understand, and derive insights from cohorts, funnels, and more
    • Leveraging the power of AI-ML to uncover valuable insights
    • Tools, techniques and pitfalls to avoid getting lost in a sea of data
    Lunch Break
    Revolutionizing Customer Engagement: The Power Of WhatsApp Marketing
    Key Session Takeaways
    • Utilizing WhatsApp to Create Tailored Customer Experiences
    • Simplifying the Onboarding Process for Businesses
    • Developing Comprehensive Conversational Flows to Drive Customer Engagement and Success Throughout the Entire Journey
    • Head - Customer Growth - India, Bangladesh, Srilanka & Nepal, Infobip
    Breaking The Mould: Omnichannel Approach To Seamless Customer Retention In Fintech
    Key Session Takeaways
    • Seamless integration of touchpoints for a personalized customer experience
    • Leveraging data and analytics to identify customer preferences
    • How to integrate offline support to enhance customer retention
    • Head - Online Products & Distribution App, Edelweiss Tokio Life Insurance
    First Impressions Matter: How To Turn Onboarding Into A User Activation Spell
    Key Session Takeaways
    • Challenges so successful user onboarding and activation
    • Realizing the power of day 1 in user activation
    • Effective onboarding strategies to learn from
    • Vice President & Chief of Staff - CTO's Office, Unacademy
    Missed Opportunity: The Revenue Contribution By Inactive Customers
    Key Session Takeaways
    • Creating a concrete content and channel plan
    • Leverage hyper-personalization to maximize revenue
    • Omnichannel strategy mix to maximize results
    NPS Is Dead! (The Problem and the Solution)
    Key Session Takeaways
    • Why NPS is pointless
    • Leveraging NPLM to capturing customer insights
    • Building engagement strategies with NPLM
WebEngage

Why
EngageMint?

At WebEngage, we recognize the foundational role customer engagement and retention plays in building a robust business. EngageMint is our initiative to bring retention to the center of the conversation, accelerate the growth of the ecosystem by sharing of deep actionable insights by thought leaders and playbooks by operators. If we can enable the success of more startups and ventures using the power of retention, we'd consider our mission successful.

Join us at
Asia's Largest Retention Marketing Conference

5 May 2023 | Taj Lands End, Mumbai

WebEngage

About
WebEngage

WebEngage is a full-stack Customer Engagement and Retention platform that helps businesses increase customer lifetime value. The platform provides a unified view of customers with robust data, engagement across 11+ channels with automated workflows, and hyper-personalization of experiences with a state-of-the-art engine, all backed by a solid analytics framework.

With a mission to humanize websites and apps, we now power over 1B+ messages daily to customers across 50+ countries and 20+ industries.