Asia’s Largest Retention Conference
Learn, network and celebrate with CXOs, marketers and enterprise leaders across sectors. Together, let's break down the tenets of User Engagement and Retention.
5 May 2023 | Taj Lands End, Mumbai
Asia’s Largest Retention Conference
Learn, network and celebrate with CXOs, marketers and enterprise leaders across sectors. Together, let's break down the tenets of User Engagement and Retention.
5 May 2023 | Taj Lands End, Mumbai
25+ insightful sessions and workshops
EngageMint 2023 Agenda
Hall 1: Horizontal Track
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Opening Address
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From Scratch To Scaling Up: Ronnie Screwvala On Building A Skilling Giant
Moderator
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Simplifying Experiences At Scale
Key Session Takeaways
- Transforming business with the right UXD
- Developing operational efficiency
- Enhancing for better engagement & loyalty
- Accelerating digital transformation
Moderator
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Coffee Break
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Deriving ROI On Martech
Key Session Takeaways
- Understanding your consumer journey and the jobs to be done
- Figuring out what is the tech solution required in the journey to create a rich customer experience
- Managing complexities of this tech
Moderator
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Superpower Of Stitching Data In An Omnichannel World
Key Session Takeaways
- Creating seamless customer experiences in a Phygital World will win
- Using systems that allow integrating online & offline data – enabling new possibilities
- Multiple ways how data stitching can enhance customer experience | online offline
Moderator
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Lunch Break
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Partner Session
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1:1 Personalisation: Table Stakes Or Spooky
Key Session Takeaways
- Consumers push back at a point when it feels unnatural or irrelevant or infringing
- Marketers need to be smart about context, extent, and tone of personalisation to win
- How to build resonance with diverse audiences through personalised storytelling for brands?
- Tapping into the right channels to maximise impactful and personalised communication with stakeholders
Moderator
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Obsessing Over Customer Engagement: Milkbasket And More
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Data As A Moat
Key Session Takeaways
- Data Collection, Storage, Unification, so that data communicates with all tools, and making it a competitive advantage over your peers in the industry
- Enabling Hyperpersonalization at scale
- Leveraging real-time analytics for being agile & strategic decision making
Moderator
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Coffee Break
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Orchestrating A Unicorn Turnaround
Moderator
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A Glimpse Of The Future: WebEngage Product Story
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Closing Notes
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Awards
Hall 2: Retail & E-commerce
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Leaders Lessons: Strategies To Conquer Omni Channel Paradox: Building Customer Centric Future
Key Session Takeaways
- Build Brand’s Digital Capabilities
- How CX is Disrupting the Supply-Chain World
- Acquire, engage and retain customers
- Creating a level playing field for Indian Brands to go Global
- Remodeling the retailer’s role for Current Times
Moderator
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Solving for A Single View Of The Customer
Key Session Takeaways
- Phasing Data Sources and De-silofication
- Online to Offline Use Cases
- Offline to Online Use Cases
Moderator
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Lunch Break
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Redefining Influencer Marketing: Unlocking Its Full Potential Beyond Acquisition And Content Collaborations
Key Session Takeaways
- Limiting influencer marketing to Acquisition via ads, content collaborations
- Leveraging Data & Personalisation x Influencer Marketing applied across the funnel
- Cart Abandonments, Testimonials, Offer Distribution – Become 5x Effective with Influencers
Moderator
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Insights To Actionables
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Assembling Your MarTech Stack For Success
Key Session Takeaways
- Breaking the Illusion : We need big all-in-one giant solutions
- Understand your problems, find new age, best-in-class tools to solve them
- Bring together a stack that communicates well with each other
- Focus on Flexible & Agile stacks, compiled to give you the best ROI
Moderator
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Coffee Break
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Leveraging Stories That Stick-Out Longer Than Ads
Key Session Takeaways
- Storytelling becoming super important tool for Brand Recall -> Retention
- Importance of Founder Story, Company value story
- User Generated Content, How do you create the right engines for it
Moderator
Hall 3: D2C & Startups
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Building For The Long Haul
Key Session Takeaways
- How your marketing allocations evolve over time
- How over investing on acquisition can kill you
- A DNA of sustainable growth
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Don’t Share Your Wallet Share
Key Session Takeaways
- The Myth of Infinite TAM: Market is tapering at about a 100 Cr TAM for everything
- Market is Noisy, Making retention & personalisation is a must from the get-go
- Customer Loyalty & Stickiness will be with those who can use data smartly
Moderator
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ConvertWise – Shopify Website Personalisation
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Lunch Break
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Hunting In A Blue Ocean: Building A Profitable Brand In A New Category
Key Session Takeaways
- Retention and role of Martech in achieving business goals
Moderator
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Tying Together Retention, RoAS, Profitablity & Runway
Key Session Takeaways
- From Seed to Series A, a huge portion of startups will die out because of Runway
- Having sight for Retention, RoAS, Profitability coming together for reaching PMF
- Blind Acquisition without keeping a check on these parameters can bite back
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Solving For Multi-Day Purchase Cycles
Moderator
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Coffee Break
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Keeping The CAC Sane
Key Session Takeaways
- The pitfalls of the pursuit of growth at all costs
- The challenge of customer retention
- The need for sustainable growth
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Bits & Atoms
Hall 4: BFSI & FinTech
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Planning For Value Delivery
Key Session Takeaways
- How Marketers Should be Open to Partnerships in Terms of People/Processes/Tech
- Ease of Plug and play solutions
- The need for sustainable growth
Moderator
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Workshop: Lending – A Metric Obsessed Conversion Playbook
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Lunch Break
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The Empire Strikes Back: Digital Transformation At Scale
Key Session Takeaways
- Velocity of Change vs. Impact on Business?
- Is FOMO a driving factor to embrace transformation?
- How can Legacy players use their domain expertise & level up via Digital Transformation
- Across industries how can big players strike back at newer tech-savvy competitors?
Moderator
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The Secret Ingredient Category Builders Are Protecting
Key Session Takeaways
- Brands investing in Customer Education
- High Focus on Trust building via Transparency, Ownership & Process Sharing
Moderator
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Workshop: Banking – Maximising Customer Value
Hall 5: Learning With WebEngage
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Marketing In The Age Of Al: Unlocking Growth With Conversational Commerce
Key Session Takeaways
- Incremental impact of using chatbots to boost conversions
- Techniques for engaging customers in conversations that encourage repeat business
- Ways to leverage automation to increase revenue and promote upsells
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Analytics to Actionables: Turning Data Stories into Marketing Strategies
Key Session Takeaways
- How to read, understand, and derive insights from cohorts, funnels, and more
- Leveraging the power of AI-ML to uncover valuable insights
- Tools, techniques and pitfalls to avoid getting lost in a sea of data
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The Art of Stalking…Your Customers: How to Create a Personalization Strategy that’s Just Right
Key Session Takeaways
- How to read, understand, and derive insights from cohorts, funnels, and more
- Leveraging the power of AI-ML to uncover valuable insights
- Tools, techniques and pitfalls to avoid getting lost in a sea of data
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Lunch Break
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Revolutionizing Customer Engagement: The Power Of WhatsApp Marketing
Key Session Takeaways
- Utilizing WhatsApp to Create Tailored Customer Experiences
- Simplifying the Onboarding Process for Businesses
- Developing Comprehensive Conversational Flows to Drive Customer Engagement and Success Throughout the Entire Journey
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Breaking The Mould: Omnichannel Approach To Seamless Customer Retention In Fintech
Key Session Takeaways
- Seamless integration of touchpoints for a personalized customer experience
- Leveraging data and analytics to identify customer preferences
- How to integrate offline support to enhance customer retention
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First Impressions Matter: How To Turn Onboarding Into A User Activation Spell
Key Session Takeaways
- Challenges so successful user onboarding and activation
- Realizing the power of day 1 in user activation
- Effective onboarding strategies to learn from
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Missed Opportunity: The Revenue Contribution By Inactive Customers
Key Session Takeaways
- Creating a concrete content and channel plan
- Leverage hyper-personalization to maximize revenue
- Omnichannel strategy mix to maximize results
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NPS Is Dead! (The Problem and the Solution)
Key Session Takeaways
- Why NPS is pointless
- Leveraging NPLM to capturing customer insights
- Building engagement strategies with NPLM
Why
EngageMint?
Why EngageMint?
At WebEngage, we recognize the foundational role customer engagement and retention plays in building a robust business. EngageMint is our initiative to bring retention to the center of the conversation, accelerate the growth of the ecosystem by sharing of deep actionable insights by thought leaders and playbooks by operators. If we can enable the success of more startups and ventures using the power of retention, we'd consider our mission successful.
Join us at
Asia's Largest Retention Marketing Conference
5 May 2023 | Taj Lands End, Mumbai
About
WebEngage
About WebEngage
WebEngage is a full-stack Customer Engagement and Retention platform that helps businesses increase customer lifetime value. The platform provides a unified view of customers with robust data, engagement across 11+ channels with automated workflows, and hyper-personalization of experiences with a state-of-the-art engine, all backed by a solid analytics framework.
With a mission to humanize websites and apps, we now power over 1B+ messages daily to customers across 50+ countries and 20+ industries.
