This integration allows you to combine AppsFlyer’s mobile attribution and marketing analytics with WebEngage’s user engagement and retention capabilities.
Benefits
Comprehensive User Insights
Leverage AppsFlyer’s detailed attribution data to gain a deeper understanding of your users’ acquisition sources and behavior patterns, which can be used to enhance your engagement strategies in WebEngage.
Targeted User Segmentation
Create precise user segments in WebEngage using the rich attribution data from AppsFlyer. This enables you to deliver highly targeted engagement campaigns tailored to specific user groups based on their acquisition journey.
Unified Attribution
By sending push notification campaign data back to AppsFlyer, you can ensure that all user actions and conversions are attributed correctly, providing a unified view of user interactions and campaign effectiveness.
