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WebEngage has made reaching out to our users simple & quick. The timely & useful insights have helped us tweak our communications, powering better conversions. The support is fully satisfying!
Divya Dixit
SVP Direct Revenue, Marketing & Analytics, ALTBalaji
Grow your OTT business with us
Engage and nurture new
users to fuel paid subscriptions
Show the delightful content your users would be missing on without a subscription. Use retention campaigns around traditional (new releases, country top 10, most popular) & innovative categories (critically acclaimed, female protagonist, college life) to nurture new users on an ongoing basis and convince them for paid subscription.
Power easy and effective onboarding through funnel analysis
There’s a huge gap between getting people to download your app and having them buy from you; and that gap is called onboarding and activation. Funnels are a great way to understand the leaky stages of your onboarding journey and can help you avoid your new users leaving you without realizing your value proposition.
Recommend new shows and playlists based on user preferences & interactions
Personalized recommendations go a long way in building user loyalty & WebEngage can help you map out your user preferences with recommendations. These could be based on how they interact with your platform, past interactions with your content & even basis look-alike audience consumption patterns.
Keep your sports fans on their toes with instant updates and live scores
Never let the thrill of live sporting events die off by constantly relaying the most important moments to your sports lovers and enabling them to be part of the live experience. Especially when they might not be available to enjoy the live viewing.
Understand user data to drive binge watching via personalized entertainment
Show your audience how well you know them by keeping a close watch on their usage habits. This will ensure your users get full value from your app which is essential for delivering a richer, hyper-personalized and more relevant viewing experience.
Keep your sports fans on their toes with instant updates and live scores
Never let the thrill of live sporting events die off by constantly relaying the most important moments to your sports lovers and enabling them to be part of the live experience. Especially when they might not be available to enjoy the live viewing.
Employ gamification to boost lead generation & conversions
Capture more leads from your website visitors and influence your conversion rates for new subscriptions by delivering a gamified experience using popular gamification tactics such as leaderboards, scratch cards, milestones, badges, coins, etc.
Drive watch /listen time & number of sessions to boost your unit economics
A constantly upward trending watch /listen time & returning users (more sessions) are great indicators of whether your users are deriving value from your streaming platform. Anything below a daily average of 2 hours of watch time for your millennial audience means you’re leaving revenue on the table.
Easily unpack consumption patterns for every user
Apart from maintaining a healthy DAU to MAU ratio, it’s also important to keep a close eye on your users’ consumption patterns - genre, time they’re most active, movies vs TV shows, regional vs offshore, shorter vs longer episodes, etc. This will be helpful in putting forward apt and precise recommendations.
Identify engagement benchmarks to predict churn and downgrades
Think of a system that can help you predict the likelihood of churn for every user, with a strong hypothesis, and enable you to take actions to get them back before they reach the churn threshold. WebEngage can help you with this predictive modeling so that you have a fair shot at negating the adverse effects on your revenue.
Trigger feedback campaigns for improving user and platform experience
Your customers are more than willing to give you feedback for bettering their own experience. Only question is asking the right user at the right time. Use on-site surveys at the most opportune times, to get reviews and ratings that could be your guiding light for future recommendations.
Riveting growth stories from our EngageCast channel
Some bold & some outright crazy narratives, from
the practitioners themselves!
Manav Sethi
Ex-Group Chief Marketing Officer | Eros International
Make the most of the features available on the WebEngage marketing automation platform
Multi-channel Engagement
Understand engagement trends across different categories, times of day and channels like Mobile Push, Email, WhatsApp, Facebook, SMS and more!
Product Analytics
Analyze user behaviour and get product usage insights in the form of events, segments, funnels, cohorts, uninstalls and real-time stats.
Campaign Analytics
Test and automatically track your campaign's performance for deliveries, failures, opens, impressions, clicks, revenue and so on in real-time.
Journey Designer
Use a highly intuitive drag & drop interface to map user workflows to lifecycle campaigns.
Campaign Localization
Adapt your message’s content and delivery as per your user’s timezone, language, currency & preferences.
Customer Retention
Track the complete customer journey and encourage customers to return to your app via timely and personalized communication
Why Media and Entertainment businesses choose
WebEngage
Quick and Easy Integration
Refer to our highly effective integration playbook to complete your integration and set up WebEngage within no time.
Seamless Onboarding
Work with our team of onboarding specialists at every stage of onboarding until you go live with your first campaign on WebEngage.
Superior Customer Success
Leverage our experienced customer success team to brainstorm highly effective marketing solutions relevant to your business needs.
Dedicated Support & Service
Have a query or need more information about our product or services? Our support team is available 24*7 to help you resolve your queries instantly.
