Unlock enhanced campaign insights with WebEngage’s latest feature: Restrict UTM to Specific Domains. Content publishers can now isolate engagement metrics for their owned properties (e.g., newsportal.com) in newsletters, ensuring clean attribution without impacting external link analytics. Similarly, travel and hospitality businesses running promotions with links to both their site (travelsite.com) and partners can now track their campaign performance accurately, leaving third-party data untouched. This granular control, a significant advantage over competitors’ limited offerings, complements WebEngage’s robust auto-add UTM across six channels. Configure this powerful feature under UTM > UTM Setup > Domains to Include for UTM Parameters (currently live for Email, with broader channel support on the horizon). Discover more ways to optimize your analytics – refer to the KB documentation for detailed implementation.
