Mobile Push: New Top Card Metrics

We have added 2 new key metrics to help you quickly assess your Mobile Push campaigns:

  • CTOR (Clicks to Impression Ratio): Offers instant insights into campaign effectiveness.
  • Click-through Conversions & Revenue:
  • Now available on the Top Cards for a more visible performance overview.
    You can also enable Open-through Conversions and Revenue in the Key Metrics section for even deeper insights.

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