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Omnichannel Marketing

A Marketer’s Guide to Mobile Push Notifications

A Marketer’s Guide To Mobile Push Notifications
Mobile Push Notifications

Did you know that targeted Mobile Push Notifications sent to micro-segments of your user base can sometimes help in achieving conversions as high as 50%? This then makes Mobile Push Notifications hard to ignore as a concrete channel of communication. We’ve designed this mobile push notifications guide to help you create a truly multi-channel user engagement strategy.

For marketers, push notifications are one of the most effective ways of communicating with users. Push notifications can be sent to any user at any given time. Unlike email, they do not get caught in the web of spam. 

When users download your mobile app, Push Notifications open a concrete channel of communication between them and your product.

What will you learn from this mobile push notifications guide?

Research has proved that push notifications give the best results when used in a multi-channel engagement strategy. They can drive conversions and engagement and enhance the utilitarian value of a mobile app. It is one of the most effective tools that marketers can use to open two-way communication with users.

Personalized and segmented push notifications prove to be far more effective at achieving the aforementioned results. Companies that use personalized push messages and effective content at the right time have exhibited better customer engagement ratios. This in return reflects key metrics like funnel reports, conversion rates, and customer lifetime value.

In recent years, push notifications have gained prominence over text messages. This is because, unlike text, push notifications can be segmented and personalized to target fixed groups of users. The effectiveness of push notification is a function of OS (iOS/Android), Industry, and geolocation of the user.

In this ebook, we will not only discuss push notifications in detail but also shed light on best practices. These can play a pivotal role in making a push notification campaign successful. It is now up to you to decipher what will work best for you and your organization.

So what are you waiting for? Download this eBook and design Mobile Push Notification campaigns that will help you increase conversions and retention!

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