Bring your KPIs to the Forefront with Dashboard

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Bring important KPIs to the Forefront with Dashboard

Problem Statement

Every marketing decision is based on underlying user data. And most marketers spend a considerable amount of time analyzing performance metrics from multiple sources to arrive at actionable conclusions.

Not anymore! We have released a new feature called “Dashboards” that allows customers to view and analyze key metrics at a single glance rather than navigating different sections of the WebEngage dashboard.

How to Build a Dashboard?

Creating a dashboard is easy, follow these steps:

Step 1: Go to Dashboards within Data & Insights, and click on the plus sign to create a dashboard.

Step 2: Specify the dashboard name, tag, and visibility and click on ‘Create Dashboard’.

Step 3: You can now start adding cards to your dashboard based on the analytics you want to view. You can build cards using Users, Events, Funnels, Cohorts, Live segments, and Static lists.

Tip: You can use the icons next to the dashboard’s name to take a quick screenshot, duplicate, and edit the dashboard as required.

Key Metrics to Track on Your Dashboard

We have identified some industry-specific use-cases which might be helpful to get started with creating a dashboard.

1. E-Commerce/ D2C

Key metrics to track include app uninstalls/installs, conversions/ no. of orders, website visits, discounted vs non-discounted purchases, average items per order.

2. Media, Entertainment, and Gaming

Key metrics to track include Monthly Active Users (MAU), Average time spent, paid vs free users, conversions, uninstalls, channel engagement like email opens.

3. EdTech

Key metrics to track include courses purchased, MAU, courses completed, course per learner/user, paying vs non-paying users.

4. BFSI and FinTech

Key metrics to track include Assets Under Management (AUM), check-out page traffic, KYC complete vs pending users, repeat transactions, app installs, uninstalls.

5. Travel and Hospitality

Key metrics to track include flight checkouts, website traffic (by source), discounted vs non-discounted transactions, bookings made, uninstalls, repeat bookings.

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So, what are you waiting for?

Build your dashboard

Please note: This feature is currently access-controlled. Get in touch with your Customer Success Manager or product@webengage.com to get access.

Got questions? Please feel free to drop in a few lines at support@webengage.com or get in touch with your Customer Success Manager in case you have any further queries.

Happy Engaging!