“Stop says the red light 🔴, go says the green 🟢, and change says the amber one 🟡, blinking in between.”
These three colors guide the movement of vehicles and passengers to ensure smooth and safe travel. They command your attention and responsiveness when you want to know if it's okay to take a left, go straight, or stop long enough until possible.
But when it comes to your marketing campaigns, there are no such signals to help you make decisions that lead to higher user engagement and conversion rates. So, how do you stop your email campaigns from crashing, user engagement from getting stuck, and ensure conversions flow freely? Let us tell you how.
In the world of email campaigns and user engagement, here are the traffic lights to look out for:
Stop 🔴 and Contextualize User Experiences
Contextual user experiences targeted at users’ points of need lead to better customer retention. A quick and complete approach to achieving this is Engagement Scoring, where users are assigned scores based on their interaction with your app/website and usage of your product. Thus, you can implement more targeted campaigns and promotions, such as:
1. Provide special offers and promotions to users with low engagement scores to prevent them from churning, and
2. Cross-sell and up-sell to users with high engagement scores, as they are more likely to engage and make repeat purchases.
Sounds useful? Reach out to us at firstname.lastname@example.org or get in touch with your Customer Success Manager to enable this feature.
Change 🟡 Your Email Marketing Tactics
To stay relevant in the email marketing game, writing emails that catch the reader’s attention and encourage users to engage with them actively is crucial. Additionally, interactive emails help you gain valuable insights into your users’ preferences. You can now achieve just that with our AMP for email feature. AMP for emails allows you to serve live, interactive content and create a website-like experience- in an email! To learn more about AMP for emails, read our knowledge base.
Go 🟢 Live and Track Performance
Understanding whether users find value in your product is essential to optimize their experience and increase satisfaction. Therefore you need to track and analyze key performance indicators, metrics, and data points and accordingly drive meaningful campaigns. Our Custom Dashboard helps you do just that; now, access key metrics quickly, visualize your data, pinpoint areas requiring improvement, and optimize your strategy accordingly. For instance, a high-level view of where your users are dropping off in their buying journey allows you to re-target them with special offers and discounts to prevent this from happening. To know more about our Custom Dashboard, read our blog.
Now that you know all the right signals, here’s hoping you'll follow the lights and drive your conversions home!
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That's all for this newsletter. If you want to try our features, get in touch with your Customer Success Manager or write to us at email@example.com.
Product Marketing Manager