Abhishek Patil is in the Product and Growth team at CRED – a members-only credit card bill payment platform. He was earlier heading User Growth at Dunzo – a hyperlocal delivery startup backed by Google India. He is also an ex-Sokratian where he handled the eCommerce team (SOFIE) responsible for scaling the business. Abhishek believes that growth can’t be a hack and rather is a continuous experimentation process.