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Retention Maturity Index

or RMI is a first-of-its-kind report that benchmarks your organization’s efficiency across its user engagement and retention-centric efforts.


Why Retention Maturity Index?

Measuring an organization’s capabilities and strategies for retaining existing customers is crucial. Our industries need a universal measurement standard. The Retention Maturity Index has been created to assess the impact of marketing toward building a community of loyalists and advocates.

What can you expect?

Our goal is to accurately capture your responses to gauge the state of retention marketing with a 3-min survey. Your responses will remain anonymous and be used solely for research purposes.

What’s in it for you?

Answer 13 questions carefully curated by industry experts, designed to deep-dive into your retention practices, to calculate a score that will help you

Gain valuable insights into proven retention strategies & emerging trends

Benchmark your organization's retention practices

Contribute to improve retention maturity standards in your industry


Get a free copy of the RMI report when it’s out

How to take the survey?

Step 1

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the survey

Step 2

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the survey

Step 3

Tap the link to open
the survey

Step 4

Tap the link to open
the survey

What next?

We will anonymize your responses to prepare an industry-wide benchmarking report that will provide clarity on your retention practices to stand out from your peers. By getting exclusive access to the report, you will have the opportunity to take the next step toward sustainable growth.

WebEngage powers User Engagement and Retention for over 800+ brands across the world


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Founder - EazyDiner & The PostCard hotel

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