Introducing NPS Template for In-App Notifications
One tool that stands out if you want to better understand your customers and improve retention is the Net Promoter Score (NPS). According to Bain & Company, companies with high NPS scores grow at more than twice the rate of their competitors. NPS is a simple yet powerful way to gather insights that enhance customer […]
MarTech Leader WebEngage Gets Momentum in Asia Pacific
Image of the full suite of services that WebEngage provides for clients Company aims to revolutionise customer engagement for B2C businesses through insights-driven strategies and retention consulting Momentum in Asia Pacific is witnessed on the back of proven incremental results delivered for iconic businesses like PFI Mega Life, Unilever, Arabian Oud, and PasarPolis, among others […]
70% Of Marketers Struggle To Retain Customers Post-Festive Season, Reveals WebEngage’s The State Of Festive Marketing Report 2024
Findings based on insights from over 250 industry experts and shoppers deeply involved in festive marketing and beyond 98% of brands leverage online channels, with 45% utilizing omnichannel marketing strategies. Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities. The festive season is about […]
WebEngage Startup Program Announces REV, Invites Applications From Early-Stage Startups for the Cohort-Based Program
— Early-stage bootstrapped to Series A startups in the space of D2C, ECommerce, FinTech, EdTech, Social media, Gaming, Marketplace and other consumer-first startups will be eligible to apply — — Focused towards Retention, Engagement and Value Delivery, the current cohort of WSP will focus on building a complete support ecosystem to enable startups to REV […]
WebEngage Wants Brands to Understand Consumer Context and Purchase Patterns for Better Engagement
Ankur Gattani, chief growth officer, WebEngage, shares that businesses are increasingly demanding better outcomes from their martech platforms. Retention marketing focusses on engaging and retaining existing customers to drive repeat business and increase customer lifetime value. For companies like WebEngage, a customer data and marketing automation platform, the need for retention marketing is driven by […]
Double Tick Your Retention: Enhanced Buttons and Carousel Template for WhatsApp
Imagine having a direct line to over 2.7 billion potential customers, with 98% of your messages being read almost instantly. In today’s mobile-first world, WhatsApp stands out as this powerful channel for businesses, offering unparalleled reach and engagement. The platform’s messaging capabilities far outshine traditional email marketing, which sees only a 21% average open rate. […]
Chai pe Charcha with Financial Express BrandWagon and Avlesh Singh
Avlesh Singh, co-founder and CEO, WebEngage, talks to BrandWagon Online about his weekends, favourite vacation destination and more “There are so many incredible destinations both within India and internationally, each with its own unique charm,” Singh mentioned After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From […]
Sultan Partners with WebEngage to Level Up its Customer Engagement
Kuwait’s leading retail chain picks renowned AI-driven marketing automation platform, WebEngage. Sultan, Kuwait’s go-to shopping destination for over 40 years, has announced a strategic partnership with WebEngage, a leading marketing technology (MarTech) company, and Future Communications Company, one of Kuwait’s leading enterprise solutions provider, to elevate its customer-centric initiatives and drive sustained growth. Sultan will […]
State of User Engagement in Indonesia
Great brands stand out from the noise by implementing a well-crafted user engagement strategy, such as personalization, segmentation, and omnichannel engagement, that builds a lasting connection with their consumers. Brands that invest in improving their user engagement saw a 67% increase in revenue. We had over 120 professionals in product management, marketing, and growth roles […]
Maximize ROI: Introducing Universal Control Group Uplift
Picture this: You’re a marketer launching a new product line. You craft a compelling email campaign and hit send, hoping for a flood of conversions. Yet, amidst the excitement, a question looms in the back of your mind — how would you truly know if it was your email that resulted in the conversions, or […]
