India Sees a 163% Surge in Revenue from Contextual Marketing Campaigns in 2024
Personalization is Paramount, But Engagement Lags India Leads in User Engagement Evolution with Contextual Campaigns Driving Growth A 40% increase in conversions observed among brands implementing advanced personalization strategies 25% uplift in customer retention linked to AI-powered engagement and automation 60% of businesses are shifting toward first-party data, preparing for a privacy-first future 30% increase […]
Maximize Your Analytics: Precise UTM Control is Here!
Unlock enhanced campaign insights with WebEngage’s latest feature: Restrict UTM to Specific Domains. Content publishers can now isolate engagement metrics for their owned properties (e.g., newsportal.com) in newsletters, ensuring clean attribution without impacting external link analytics. Similarly, travel and hospitality businesses running promotions with links to both their site (travelsite.com) and partners can now track […]
MEA’s Top OTA Shab Uses WebEngage to 2X Conversions for High-Intent Users
About Shab Established in 2016, Shab revolutionized MEA’s tourism market as the first platform dedicated to vocational and residence rentals. Shab is recognized as one of the pioneers in the travel and tourism industry and played a crucial role in revolutionizing domestic travel. The company aims to enhance accessibility for travelers while supporting local property […]
Abdul Latif Jameel Electronics Goes Live with WebEngage to transform digital customer experience efforts
WebEngage’s AI-powered platform will help them deliver personalized, omnichannel experiences WebEngage has partnered with Abdul Latif Jameel Electronics, the leading retail and online electronics and home appliances brand and Air Conditioning, to transform their customer engagement in Saudi Arabia’s electronics sector. The collaboration is focused on enhancing digital customer experience (CX) through data-driven personalization and […]
The Ultimate Guide to Personalization: Catalogs & Recommendations in Action
Personalization is no longer a luxury—it’s an expectation. 71% of consumers now expect personalized experiences when interacting with brands. Yet, many companies still rely on outdated, one-size-fits-all marketing approaches, sending generic offers to the masses. The result? Missed opportunities and disengaged customers. But here’s the exciting part: companies that excel at personalization see a 40% […]
Brands Are Realising Underutilised Market Tools’ Potential & Are Turning To Solutions Like WebEngage To Unlock Opportunities: Ankur Gattani
India, more than other markets, faces challenges in navigating the increasingly complex market tools that have become mainstream, Ankur Gattani, Chief Growth Officer at WebEngage, said while adding that while these tools, often offered by large international companies, still play a significant role in India, they are expensive and underutilised. However, brands are beginning to recognise […]
flynas and WebEngage Take Flight Together for Superior Customer Experience
Saudi Arabia’s leading low-cost airline flynas embraces pioneering AI-powered marketing automation platform WebEngage In a landmark move set to redefine customer engagement standards in the aviation sector, WebEngage, a globally recognized leader in marketing technology (MarTech) flynas, has announced a strategic partnership with flynas, the Middle East’s award-winning low-cost airline. flynas has embraced WebEngage solutions […]
Psychographic Segmentation in Marketing: What It Is and How to Use It
Introduction: Demographics can only take you so far — they tell you who your customers are but not why they make the decisions they do. Understanding your customers on a deeper, more emotional level sets successful brands apart from the competition. This is where psychographic segmentation steps in, offering valuable insights into the beliefs, values, […]
What is Behavioral Segmentation, and Why Should Marketers Use It?
Behavioral segmentation is a marketing strategy that divides consumers into groups based on their behaviors, such as purchasing habits, product usage, brand loyalty, and responses to previous marketing efforts. By analyzing patterns in how customers interact with products or services, businesses can tailor their marketing strategies to meet each segment’s specific needs and preferences. In […]
Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty
In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and India, has joined forces with WebEngage, an industry leader in marketing automation, to revolutionize customer engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized communication and enhanced experiences to buyers, cementing […]
