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Customer Data
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In-app Notifications

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Customer Data Platform

Unified User Profile

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Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

Omnichannel Engagement

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The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

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Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

Products
Customer Data
Platform ➜

Unified User Profile
Data Integrations
Data Security & Governance

Web Personalization ➜

In-line Personalization
On-site Notifications

App Personalization ➜

In-app Notifications

Product & Revenue
Analytics ➜

Funnels
Paths
Cohorts
Uninstalls
Live Analytics

User Segmentation ➜

Live Segmentation
Static Segmentation
RFM Modelling

WebEngage AI ➜

Generative AI
Engagement Score
Predictive Segmentation
Catalog and Recommendation
Intelligent Campaign Orchestration

Campaign
Orchestration ➜

Journey Designer
Relays
Universal Control Groups

Omnichannel
Engagement ➜

Mobile Push Notification

Email Marketing

Web Push Notification

WhatsApp Engagement

Google Ads

Facebook Ads

SMS Marketing

RCS

Wondering what's new on WebEngage?

Uncover the newest features designed to boost your performance.

View Product Updates
Customer Data Platform

Unified User Profile

Data Integrations

Customer Data Platform

Learn More

Product & Revenue Analytics

Funnels

Paths

Cohorts

Uninstalls

Live Analytics

Learn More

Campaign Orchestration

Customer Journey Designer

Relays

Learn More

Web Personalization

Website Personalization

On-Site Notifications

Learn More

App Personalization

In-app Notifications

Learn More

User Segmentation

Live Segmentation

Static Segmentation

RFM Modelling

Learn More

Omnichannel Engagement

Link 1

Link 2

Link 3

Learn More
Solutions

Travel & Hospitality

E-commerce

Media and Entertainment

Gaming

EdTech

BFSI & Fintech

D2C
Why WebEngage

Customers

Partners

Integrations

Growth Consulting
Resources

Impact stories

blog

ebooks

Academy

podcast

engagemint

Newsroom

Events

knowledge base

developer docs

eMagazine

The State of Retention Marketing

The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

Community

Retention DNA

Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.
Dashboard
Request a Demo

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Why WebEngage
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Home - Campaign Analytics

Tag: Campaign Analytics

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Campaign Analytics (5)
Marketing Automation (75)
Customer Engagement (72)
User Engagement (51)
Customer Retention (49)
Retention Marketing (47)
Product Updates (31)
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Email Marketing (24)
Customer Retention Strategy (24)
Customer Experience (24)

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Introducing Customizable Conversion Metrics for Smarter Campaign Analysis

Measuring conversions is crucial to understanding success in campaigns. However, not all campaigns h…

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Auto-Add UTM Parameters for Campaign Links: Simplify Tracking, Amplify Results

Imagine you’re running a D2C fashion brand using tools like WebEngage, Instagram Ads, and LinkedIn. …

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