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Attribution Beyond Clicks: What CMOs Are Missing in Modern Marketing

As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
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Paths: Introducing Enhancements for a More Granular Analysis

Understanding user behavior is crucial for businesses striving to optimize their products and servic…
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Swiping Right on Meme Culture: Schmooze’s Quest to Conquer Gen Z Dating

With its meme-inspired approach that pairs Gen Z humour with smart retention tactics powered by Web…
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