Slice Deeper: Multi-Dimensional Metrics and Smarter Funnels
45 minutes
2025-08-20 15:30:00
IST
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Overview
Join Ajit Singh, AVP Marketing at WebEngage, on 20th August as he walks through everything analytics that shipped this AMJ quarter i.e. multi-dimensional splits on calculated metrics, funnels that hold context across steps, flexible conversion counting, and period-over-period comparison. Four releases, one goal: fewer assumptions between you and your answer.
Key Takeaways:
- Multi Splits on Formulae: break down a calculated metric like AOV by city, browser, and gender all at once.
- Context-Aware Funnels: keep the same product locked across funnel steps, so only real conversions count.
- Occurrences vs Uniques: choose whether your funnel counts people or events, depending on what you're measuring.
- Compare Funnels Across Periods: see how this month's funnel stacks up against the last one.
- Know where to start: which of your existing funnels and reports to update first.
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