Customer Engagement is the go-to strategy for almost all businesses to power their retention efforts. It plays a pivotal role in measuring a brand’s one-to-one interaction with its buyers across various touchpoints. Additionally, it adds value to the buyer’s overall brand experience, beyond just transactional relationships. An amazing way of building brand relationships is by leveraging inventory-led customer engagement.
We bet you didn’t know this fact.
58% of all marketing campaigns are sent on an ad-hoc basis as compared to 26% sent using automated user journeys*
*This is despite the fact that automated journeys get better engagement, improve campaign effectiveness and team efficiency.
Today, user engagement goes beyond marketing, sales, or support. It’s an ongoing practice where brands actively interact with their customers. The communication revolves around what interests, educates, or motivates your users encouraging a two-way conversation.
This gives rise to Inventory-led Engagement.
What is Inventory-led Engagement?
Inventory-led Engagement is a solution that lets you automate communication with buyers and sellers based on changes in the inventory.
For Inventory-led Engagement, communication is triggered when a change in inventory takes place eg: price drop, new arrival, etc. This is different from user-initiated actions, like a purchase made, page-viewed, etc.
With WebEngage, you can achieve this using “Relays“. Relays are intelligent workflows that help you automate communication with users based on changes in the business or inventory.
For example:
- Product updates
- New arrivals
- Price drops
- Stock alerts
- New course update
- Instructor changes
- The flight price hike, etc.
This is in contrast to events performed by the user like cart abandonment, sign-up, purchase complete, etc.
Inventory-led customer engagement is NOT about sending one-time campaigns to users, that businesses often send in an ad-hoc, chaotic manner. They are workflows triggered by businesses. Once set up you can communicate with your users for their lifetime (until stopped) and educate them about whatever matters to them.
So what are you waiting for?
Grab your copy of this ebook, and master this art of inventory-led user engagement!
