Darshana Shah

Darshana Shah is the Head of Marketing & Digital at Aditya Birla Health Insurance Co. Limited (ABHICL). She has been a part of ABHICL, a joint venture between Aditya Birla Group and MMI Holdings of South Africa, since January 2016. She drives key agendas as a ‘Customer Custodian’ in Product Marketing, Channel and Customer Experience Management, Contact Centre, Corporate Communications, and Digital business mandate for the customer-facing and distributor-facing ABHI assets, including digital adoption. Overall, Darshana has 21 plus years of rich experience in marketing, brand & communication. She is the recipient of the prestigious ‘Aditya Birla Capital Awards 2018’ in the ‘Functional Excellence’ category and ‘Aditya Birla Group Award 2018’ in the ‘Exceptional Contributors’ category. Before joining Aditya Birla Health Insurance, she was with Hypercity Retail as Sr. Vice President – Marketing and Visual Merchandising.