Episode 53

The Science Of Shopping

In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data.

59 minutes

About the episode

In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, encourages brands to go back to their drawing board and get their fundamentals right. He is known for approaching shopping like a science, tying anthropology to user experiences, and is one of the pioneers of omnichannel marketing in the retail world as he gleans insights on skirting the delicate balance. Kartik believes in reinforcing the strength of stores with real-time online analytics. His take on unifying online and offline touchpoints is meant to avoid funnel leakages and solve customer drop-offs on the back of first-party data. Join Kartik in a microscopic and animated chat with Ankur Gattani, Chief Growth Officer at WebEngage, as they discuss the state of communication, consumers, campaigns, clicks, and conversions in retail.

Navigate through the chapters

00:00:00

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Introduction

00:00:59

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Retail Anthropology

00:07:20

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Online Vs. Offline

00:14:42

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Customer Behavior Evolution

00:16:52

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Omnichannel Ecosystem

00:24:41

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Solution Selling

00:31:28

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Subscription Commerce

00:35:20

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Customer Retention

00:42:34

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User engagement-led Retention

00:48:11

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Customer Engagement Touchpoints

00:54:42

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Data Unification

00:56:13

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Artificial Intelligence

00:57:14

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Legacy Improvisation

About the speaker

Kartik Bhatt

Chief Digital Officer at Modern Electronics

Kartik Bhatt is the chief development officer at Modern Electronics. an accomplished omnichannel business leader with over 22 years of experience in P&L management, operational leadership, retail strategy, and digital transformation. His expertise spans e-commerce and brick-and-mortar retail across various sectors, including electronics, adventure, fashion, and duty-free retail, with a focus on the GCC, Southeast East Asia, and India regions. Kartik’s career includes notable leadership roles at companies like Sony, Panasonic, Hitachi, PlayStation, Adventure HQ, Forever 21, and Cotton:On. He has led enterprise-level digital transformations, including ERP migration, enterprise commerce cloud setups, inventory and supply chain automation, and CRM/CDP deployment for B2B businesses.