High quality User Segmentation sits at the heart of every marketing and product decision. Even more so, if you are a MarTech practitioner on products like WebEngage. From being a simple criteria builder in our very early days, to demographic segmentation engine, to predictive segmentation, and now all the way towards psychographic segmentation – we have evolved with you in this journey. On that path, we decided to relook at the experience of building Segments. And, we rebuilt it from the ground up.
Say hello to a clean, unrestricted Segmentation Canvas
With a clean canvas, flexible criteria builder, nested logic, derived attributes, and affinity functions, Segmentation in WebEngage is the new gold standard in all modern day CDP/CEP products. We have just unveiled the most powerful Segmentation Engine ever seen in our category.
