Our CDPx now has a rule-cum-heuristics based deduplication engine that allows you to merge duplicate user profiles on the go!
Thanks to multiple workflows and touchpoints in businesses, their user data streams are almost never coherent across data sources. And this trickles downstream to systems, including WebEngage. A user signs up on your website, downloads your app, walks into your store, and more often than not, you’re looking at three “different” users in your system who are actually one.
re excited to launch Intelligent Deduplication – a powerful capability that identifies duplicate user profiles, and merges them into a single record (the Golden Record, if you will). No more messy ETLs and data pipelines. Just a clean data room with unified view of every user.
