Alex Birkett
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Senior Manager, Experimentation, Workato
Alex Birkett (ex-HubSpot) is now a Senior Manager at Workato and the founder of Omniscient Digital. He’s based in Austin, Texas and enjoys experimentation, digital analytics, and breakfast tacos. Follow him on Twitter , or his personal website.
Articles by Alex Birkett
18 Mins Read
30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
