Dev Iyer
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Senior Content Specialist, WebEngage
Dev is a design thinker at heart with a penchant for stories, marketing, and technology. He draws inspiration from obscure places but mostly from black coffee. He has authored and co-authored renowned books like Death By Tools and Push To Pull: An Ultimate Mobile Push Notifications Guide. When Dev isn’t writing, he’s exploring new tech, gaming, binging movies, and responding positively to food.
Articles by Dev Iyer
8 Mins Read
13th December, 2023
Travel and hospitality brands spend a fortune on finessing the user experience of their services but…
5 Mins Read
17th November, 2023
Data is being beamed everywhere. Brands just have to know how to grab and make good use of it. Conse…
12 Mins Read
26th October, 2023
By 2025, the Indian fintech market is expected to touch $1.3 trillion.
Lending tech firms have the p…
8 Mins Read
13th October, 2023
There are only two ways to reach users. You reach them, OR they reach you.
When they reach D2C brand…
11 Mins Read
27th September, 2023
Even insurers aren’t insured against a bad customer experience.
Out of every 100 customers that visi…
18 Mins Read
2nd January, 2023
Marketing Automation landscape in 2024
The year that was 2023 whizzed past us like a falling star le…
